Communicating With Your Customers During The Curent Crisis
Communication with your customers is vital at this time, but what communications should you make and why?
Category: Audiology Marketing The articles cover all aspects of audiology marketing as a part of healthcare marketing strategy.
How to know if “your” marketing people are doing a good job
This article is a guest article by a friend of mine named Matt Neal. Matt is a direct marketing guru, although he will hate me calling him that. I met Matt several years ago and I was amazed by his mail marketing pieces, they were really fresh. His Business is…
How Practice Design Can Affect Your Bottom Line
I was at a conference recently and I shared some time with Dean Waugh who is the owner of RED, a design agency. Dean specialises in Optical Practices but he has worked with some Premium Audiological Practices in the past. I believe that how you design and deploy your Practice…
Audiology SEO Book, SEO and Online Audiology Marketing Explained
Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be daunting. SEO and Content Marketing sound exotic and complex, but…
Eargo, Interesting Product, Interesting Website
Engaging Copy, Come On Eyes and They Sell Hearing Aids I recently came across Eargo and its consumer website, its another instant fit amplification device. It appears, although I may be wrong, to be set to a generic mid and high frequency loss with four levels of output. I didn’t…
Your Website As A Sales Funnel
Making Your Website Work For You We often get asked to assess websites for people, they ask what can be done to drive leads. Some of these sites would be ranking very well but wouldn’t be delivering leads to the Practice. A website is not just a static set of…
Hearing Aids In Dublin, Backlinks & Rankings
Donal MacNally Hearing & Hearing Aids In Dublin The search term above is a very competitive term for hearing aids in the Dublin region. Our challenge as a service provider is pushing our customer sites to rank for that term. That challenge, in the case of our customers, is that many…
Increasing Your Audiology Marketing Leads With Good Copy
Writing copy for your audiology marketing that produces results Designing visuals, constructing adverts and writing copy for our audiology marketing activities is just another of my weekly chores. I have learnt a lot very quickly from both doing it and having some constructive criticism around it. It is a skill…
Made For iPhone Hearing Aids Interest Heating Up
GN Resound is really ramping up the campaign GN Resound is really ramping up the campaign around the Made For iPhone Hearing Aids, The GN Resound LiNX. I noted a new post titled What If recently, it is an excellent post. Based on an imagine concept, on a better…
Audiology Marketing for 2014, Looking Forward
Planning Your Audiology Marketing Strategy For 2014 By Geoffrey Cooling It has been an interesting year for our profession and our industry. At both a retail or Practice level and a manufacturer level. The discussions that we have had here and indeed the contributors to those discussions have been excellent.…
The articles cover all aspects of audiology marketing as a part of healthcare marketing strategy.
How to know if “your” marketing people are doing a good job
This article is a guest article by a friend of mine named Matt Neal. Matt is a direct marketing guru, although he will hate me calling him that. I met Matt several years ago and I was amazed by his mail marketing pieces, they were really fresh. His Business is…
How Practice Design Can Affect Your Bottom Line
I was at a conference recently and I shared some time with Dean Waugh who is the owner of RED, a design agency. Dean specialises in Optical Practices but he has worked with some Premium Audiological Practices in the past. I believe that how you design and deploy your Practice…
Audiology SEO Book, SEO and Online Audiology Marketing Explained
Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be daunting. SEO and Content Marketing sound exotic and complex, but…
Eargo, Interesting Product, Interesting Website
Engaging Copy, Come On Eyes and They Sell Hearing Aids I recently came across Eargo and its consumer website, its another instant fit amplification device. It appears, although I may be wrong, to be set to a generic mid and high frequency loss with four levels of output. I didn’t…
Your Website As A Sales Funnel
Making Your Website Work For You We often get asked to assess websites for people, they ask what can be done to drive leads. Some of these sites would be ranking very well but wouldn’t be delivering leads to the Practice. A website is not just a static set of…
Hearing Aids In Dublin, Backlinks & Rankings
Donal MacNally Hearing & Hearing Aids In Dublin The search term above is a very competitive term for hearing aids in the Dublin region. Our challenge as a service provider is pushing our customer sites to rank for that term. That challenge, in the case of our customers, is that many…
Increasing Your Audiology Marketing Leads With Good Copy
Writing copy for your audiology marketing that produces results Designing visuals, constructing adverts and writing copy for our audiology marketing activities is just another of my weekly chores. I have learnt a lot very quickly from both doing it and having some constructive criticism around it. It is a skill…
Made For iPhone Hearing Aids Interest Heating Up
GN Resound is really ramping up the campaign GN Resound is really ramping up the campaign around the Made For iPhone Hearing Aids, The GN Resound LiNX. I noted a new post titled What If recently, it is an excellent post. Based on an imagine concept, on a better…
Audiology Marketing for 2014, Looking Forward
Planning Your Audiology Marketing Strategy For 2014 By Geoffrey Cooling It has been an interesting year for our profession and our industry. At both a retail or Practice level and a manufacturer level. The discussions that we have had here and indeed the contributors to those discussions have been excellent.…