Articles covering online marketing strategies and deployment for the hearing healthcare profession
Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be daunting. SEO and Content Marketing sound exotic and complex, but…
Search is search right? Most people would say search is search right, websites are websites? Most search terms used for hearing aids are pretty international? Generally, they would be right, however, what we find is that the psychology of prospects is not necessarily the same across the world. The feelings…
Master Class in Digital Marketing Hi all, we have partnered with Unite University to create the Digital Marketing Master Class For Audiology 2015. This is a highly practical 1 day course designed to ensure participants have a confident understanding of the digital marketing landscape and the opportunities it provides. We…
Making Your Website Work For You We often get asked to assess websites for people, they ask what can be done to drive leads. Some of these sites would be ranking very well but wouldn’t be delivering leads to the Practice. A website is not just a static set of…
Donal MacNally Hearing & Hearing Aids In Dublin The search term above is a very competitive term for hearing aids in the Dublin region. Our challenge as a service provider is pushing our customer sites to rank for that term. That challenge, in the case of our customers, is that many…
Engaging Hearing Healthcare Website Viewers In a post on my business blog recently “Website Elements That Drive Engagement” I discussed website elements that we use in our website design to drive engagement with viewers. They are not used just to drive engagement but to emotionally touch the viewer, to reach out…
Finding New Cool Stuff Is Very Satisfying I love finding cool stuff on the web, especially when it can help you out with marketing activities. I came across Wideo recently. It was a recommendation to me from another blogger who had discovered it. It is a fantastic site for designing animated…
Allowing a consumer to understand the details on a hearing healthcare website can be extremely challenging. The jargon we use can become complicated and if your Practice offers a variety of different services, prospective customers can get confused. If this happens you risk them not knowing where to go and leaving the website altogether.…
An introduction to ZipHearing.com We have a guest post today by Jeff Hall about www.ziphearing.com. It’s an interesting concept that a lot of work and thought has been put into. Something of which I will talk about later. Enjoy. By Jeff Hall As hearing health care providers, it sometimes seems…