The Hearing Profession US, Paradigm Shift

American Hearing Profession Representative Organisations Make Combined Statement In a particularly unusual move, the three representative organisations the AAA, The ADA and The ASHA made a joint statement focusing on changing consumer needs and realities within our profession. The American Academy of Audiology (AAA), the Academy of Doctors of Audiology…

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Worldwide Hearing Industry Research Consortium Announced

  It was announced in Minneapolis on the 8th of August that the hearing industry’s largest manufacturers have collaborated to create the Hearing Industry Research Consortium or  (IRC). The goal is to develop and direct a non-competitive, mutually agreed upon research agenda benefitting the hearing aid industry, its customers and…

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Marketing Your Practice For Free, Online Audiology Marketing

Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?

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Ancillary Services, You May Think I’m Nuts, But!

Introducing Ancillary Services To Your Practice In the article “Business Strategies In Hearing Healthcare, Synergistic Relationships” I talked about building relationships with associated service providers. In “Commercial Strategy In Healthcare, Ancillary Revenue Drivers” I talked about introducing ancillary services or product lines to your business. I structured those articles and…

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