Wireless and made for iPhone, time to consider your strategy?
By Geoffrey Cooling
The advent of these devices will open up a whole new set of connective devices. These devices may also open up completely new horizons for hearing aid users. When assistive devices were first introduced, I think initially there were seen as a nuisance by most Practices.
Many I have dealt with were relatively negative about some of the devices. “My Patients don’t use mobile phones” being a regular statement. But these devices are here to stay, consumers, your Patients like them. Not only do they like them but they are using them in record numbers.
Many of these devices fit in with a Patients needs and aspirations. Mostly they want to live a full and normal life in every situation. These devices assist them to do that in the situations they are designed for. A common argument I hear against the devices is that most Patients hate change.
They are about to wear an audio prosthesis, how much change is that? In most cases we need to take a deeper and more honest look at who exactly is afraid of change! These devices can and will assist a hearing impaired person to hear better in a multitude of situations.
They are also an ancillary form of revenue for a Practice. The revenue to be made on these devices is usually negligible, but, if you bundle these devices with hearing instruments it opens opportunities. Bundling of the devices aligned with a cheaper bundle price than when sold separately can also negate discount conversations.
The offer of these products also assists you in lifestyle assessments. You should consider how to fit them into your consultation process. Are they in fact something you should use as part of your demonstration process?
These devices are going to become a bigger and bigger part of our Practice. Our Patients are just getting younger and more demanding, they are better educated and better connected than any demographic before. This is just going to become more evident as we meet the baby boomers.
These devices open up new opportunities for our Practices, they will change the thought processes around hearing instruments. they will figure into your commercial strategy, they will figure into your marketing strategy. Isn’t it time you considered your strategy for wireless accessories and made for iPhone hearing aids?
Regards
Geoff