Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Independent Optical & Audiology Partners
I gave a presentation at an Optical conference recently to Independent Opticians about hearing healthcare as an offering within their business. It was a fascinating event and I heard many different points of views. I presented what I felt were the pros and cons of delivering hearing care in-house or…
Blamey and Saunders Purchased by Sonova
In an interesting turn of events Blamey and Saunders of Australia has been purchased by Sonova outright. Blamey and Saunders are a fascinating business that were one of the first online hearing aid sellers that we at Hearing Aid Know felt confident to support. What does the sale mean though…
If You Offer Micro-Suction Ear Wax Removal, You Need to Read This
Growing Clamour Over Micro Suction At Hearing Aid Know we get a lot of correspondence, one email caught my attention a while ago. It was from a chap and it was about damage or injury caused by micro-suction ear wax removal. He said that micro-suction ear wax removal was dangerous…
Which? Report on Hearing Aid Providers, Interesting Findings
Which? 2018 Findings I reviewed the 2018 Which report on best hearing aid providers on Hearing Aid Know recently. Yet again, Independent hearing aid providers came out on top. However, there were some pretty interesting titbits in the report that made me wonder. Customers, who’d have em? Comparison surveys like…
What changes will remote care bring?
With the recent introduction of remote support by Phonak, that brings to three of the major hearing brands to offer telecare services. Although, there are rumours that the others will soon follow. What will it mean for hearing care? That is the interesting question, what will telecare mean for the…
Can You Afford To Have Your KPIs Misinforming You?
Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments. In a challenging business environment, an understanding of what…
Framing The Future
I have been thinking; the wife says that is never a good thing, thinking about how both our industry and profession will change over the next few years. At BIHIMA, I gave a talk on the future client and the future business. While I challenged delegates to consider what they did,…
How Practice Design Can Affect Your Bottom Line
I was at a conference recently and I shared some time with Dean Waugh who is the owner of RED, a design agency. Dean specialises in Optical Practices but he has worked with some Premium Audiological Practices in the past. I believe that how you design and deploy your Practice…
Enterprise Solutions For Enterprise Audiology Problems
Primus Business Analytics & Enterprise Audiology I have been working very closely with the Auditdata team over the last couple of months testing and assessing their systems. I believe that their latest offering can finally resolve the consultation process compliance issue across enterprise level organisations. I also think that it solves many…
The Future Client, The Future Profession
I gave a talk in Birmingham recently for the inaugural BIHIMA Conference on the future Audiology Client. The conference was excellent and I was glad I was asked to speak. The talk appeared to go down well on the day although in my usual style I may have been a…