Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
A new tool for earwax removal at home could form part of our triage system for earwax removal appointments, it could mean more people served with less face to face appointments.
My last article set off quite the conversation; it seemed that many people thought there was some validity to my thoughts. Others weren’t so sure, and one told me to leave the fear-mongering to politicians. I don’t think what I do is fear-mongering; rather, I believe what I do is…
I don’t think your hearing aid sales are coming back I have found myself in the unusual position of dancing around a subject lately. Typically, my friends, associates and enemies will happily tell you, I have no issue broaching a topic or making a statement that does not concur with…
The Spread of the Disease According to the CDC (1), Coronavirus (COVID-19) is an illness caused by a virus that can spread from person to person. The virus causes respiratory tract infections of differing impact from mild to severe and may lead to death. The disease may be spread through…
There are two things I am sure about; one is that Governments around the world will reduce the restrictions currently in place when it makes sense to do that. The second thing I am sure about is that just because they have relaxed those limits, does not mean that we…
Communication with your customers is vital at this time, but what communications should you make and why?
With the advent of the COVID-19 crisis, there has been a huge increase in telehealth or remote care solutions across the medical world. We have seen this in the explosion in use of the remote care solutions that hearing aid manufacturers provide. Clementine has delivered a remote hearing test in a box, an interesting concept for a profession that is under pressure to refuse face to face consultations.
How are we to continue to offer the full package of services we do in the new normal. Because unfortunately, with all the will in the world and the might of modern medicine, this will be the new normal for quite a while.
We live in interesting times, and they don’t seem to be getting any less interesting soon. I think to say unprecedented situation, may, in fact, be under egging the situation at this stage. The world is at the centre of a Pandemic, a disease spiral that has perhaps not been…
I wrote many years ago about the COSI and why I felt it was an important tool for hearing healthcare. My mind was brought back to it recently when I commented on a post on one of the Facebook Audiology Groups. I have always felt that the Client Orientated Scale…