Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Where Do We Fit in The Future Augmented Audio Model?
What will retail audiology offer in five years time? I have written a series of articles on Hearing Aid Know outlining the recent explosion in innovation around augmented audio and the changes I believe it will bring to retail audiology moving forward. That innovation involves audio augmentation in consumer electronics.…
Thinking About Selling Hearing Aids Online? You Need To Consider a Blended Approach
We run surveys on Hearing Aid Know regularly because we are nosy like that. We recently asked our readers a series of three questions about the online purchase of hearing aids. We have asked them before if they would purchase a hearing aid online, and they overwhelmingly answered yes, with…
Lexie Hearing, What You Need to Learn From Them
I came across Lexie Hearing a while ago, I was late to the party. They had come across my radar in 2020, but I didn’t consider them that much. Recently, that has changed, their model piqued my interest and I got to speak to people behind it recently. I even…
Using The EarWay Pro Effectively in Your Practice
I have been using the EarWay Pro ear wax removal tool for some time now and over that period I have settled on a set process for its use. I wanted to share it, just in case it was helpful to anyone who was just beginning their journey with it.…
Testing Equipment, Shape The Future
Auditdata is offering an important opportunity to the wider audiological profession to shape the future of the equipment they use everyday. Would you like wireless transducers, what about easily controlled processes, maybe wireless REM systems? They have launched a survey designed to help them understand not just what you need,…
Best Practice Hearing Care & Self Fit Hearing Aids, A Contradiction?
A hearing care professional asked me how I could support best practice hearing care with one breath, and then support self fit hearing aids and the idea that we may not sell hearing aids in the future with another? I would like to say it is because I am a…
Chatable Apps, Airpods Pro & The Interesting Democratisation of Custom Audio
I had a great chat with Dave Kempo and Giles Tongue recently about the Chatable app and how it and other technologies may fit within hearing care moving forward. For those of you who may not be familiar, Dave Kemp is the Business Development Manager at Oaktree Products in the…
A New Home Earwax Removal Tool
A new tool for earwax removal at home could form part of our triage system for earwax removal appointments, it could mean more people served with less face to face appointments.
A New Channel, An Exploration
My last article set off quite the conversation; it seemed that many people thought there was some validity to my thoughts. Others weren’t so sure, and one told me to leave the fear-mongering to politicians. I don’t think what I do is fear-mongering; rather, I believe what I do is…
The Comeback Kids, Unfortunately, Your Hopes May Be Dashed
I don’t think your hearing aid sales are coming back I have found myself in the unusual position of dancing around a subject lately. Typically, my friends, associates and enemies will happily tell you, I have no issue broaching a topic or making a statement that does not concur with…