Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
The Evolution of The Flex Eco-system & Why it Matters Now More Than Ever
During the Unitron Engage event, I had a couple of conversations with some Unitron folk about their latest offering. Most of the conversations were based around the experience and why they have focused on it. In this podcast I speak with Sean Coghlan, Darren Farry and Conrad Gilmour of Unitron…
Unitron Engage 2019
I will be attending the Unitron Engage conference over the next few days. The Engage event is always an interesting one, it will cover both the new Discover product but also includes business focused presentations and the latest Unitron learnings pertaining to their key and unique customer engagement strategies. Innovation …
Controlling The Testing & Fitting Workflow
I have been working with Auditdata’s Primus team recently, trying out their new Primus update. In this update, they have focused on what they call workflow support. In essence, it allows you to design the workflow of testing processes that you can use at different appointments. More than that, it…
Independent Optical & Audiology Partners
I gave a presentation at an Optical conference recently to Independent Opticians about hearing healthcare as an offering within their business. It was a fascinating event and I heard many different points of views. I presented what I felt were the pros and cons of delivering hearing care in-house or…
Blamey and Saunders Purchased by Sonova
In an interesting turn of events Blamey and Saunders of Australia has been purchased by Sonova outright. Blamey and Saunders are a fascinating business that were one of the first online hearing aid sellers that we at Hearing Aid Know felt confident to support. What does the sale mean though…
If You Offer Micro-Suction Ear Wax Removal, You Need to Read This
Growing Clamour Over Micro Suction At Hearing Aid Know we get a lot of correspondence, one email caught my attention a while ago. It was from a chap and it was about damage or injury caused by micro-suction ear wax removal. He said that micro-suction ear wax removal was dangerous…
Which? Report on Hearing Aid Providers, Interesting Findings
Which? 2018 Findings I reviewed the 2018 Which report on best hearing aid providers on Hearing Aid Know recently. Yet again, Independent hearing aid providers came out on top. However, there were some pretty interesting titbits in the report that made me wonder. Customers, who’d have em? Comparison surveys like…
What changes will remote care bring?
With the recent introduction of remote support by Phonak, that brings to three of the major hearing brands to offer telecare services. Although, there are rumours that the others will soon follow. What will it mean for hearing care? That is the interesting question, what will telecare mean for the…
Can You Afford To Have Your KPIs Misinforming You?
Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments. In a challenging business environment, an understanding of what…
Framing The Future
I have been thinking; the wife says that is never a good thing, thinking about how both our industry and profession will change over the next few years. At BIHIMA, I gave a talk on the future client and the future business. While I challenged delegates to consider what they did,…