Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
The Client Orientated Scale of Improvement, & Why it is More Important Than Ever
I wrote many years ago about the COSI and why I felt it was an important tool for hearing healthcare. My mind was brought back to it recently when I commented on a post on one of the Facebook Audiology Groups. I have always felt that the Client Orientated Scale…
Virto Black & Opportunity
The Virto Black launch from Phonak is a most interesting strategy. Phonak has decided to take advantage of the the burgeoning acceptance of Hearables to to attack the stigma that still surrounds hearing aid use. That makes a lot of sense from everybody’s perspective. I believe the Virto Black delivers…
What Will Omnichannel Mean For Hearing Aid Providers
Omnichannel is the new buzzword across the hearing aid industry and profession, but what does it actually mean? The Wikipedia definition is “Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and…
The Hearing Shift Website
I wrote a couple of days ago about the new online initiative in Australia involving Blamey Saunders and Sonova. One of the things I promised to do was to review that website because I found it rather fascinating. To be honest, I think that we all may benefit from an…
Sonova Begins Direct To Consumer Hearing Aid Provision in Australia
Please see the update at the bottom of the article. When I said earlier this year that Sonova would drive DTC in Australia on Linkedin, I didn’t expect it to be so quick. However, Sonova has now moved forward with direct to consumer provision of hearing aids in Australia. The…
EarWay Pro, A Great Tool For Ear Wax Removal
Ear Wax Ear Wax Everywhere I find that when I undertake ear wax removal it is often a multi-process endeavour. By that I mean, it may start out as micro-suction ear wax removal and finish with manual or irrigation ear wax removal. My outlook really has always been the best…
How to know if “your” marketing people are doing a good job
This article is a guest article by a friend of mine named Matt Neal. Matt is a direct marketing guru, although he will hate me calling him that. I met Matt several years ago and I was amazed by his mail marketing pieces, they were really fresh. His Business is…
The Evolution of The Flex Eco-system & Why it Matters Now More Than Ever
During the Unitron Engage event, I had a couple of conversations with some Unitron folk about their latest offering. Most of the conversations were based around the experience and why they have focused on it. In this podcast I speak with Sean Coghlan, Darren Farry and Conrad Gilmour of Unitron…
Unitron Engage 2019
I will be attending the Unitron Engage conference over the next few days. The Engage event is always an interesting one, it will cover both the new Discover product but also includes business focused presentations and the latest Unitron learnings pertaining to their key and unique customer engagement strategies. Innovation …
Controlling The Testing & Fitting Workflow
I have been working with Auditdata’s Primus team recently, trying out their new Primus update. In this update, they have focused on what they call workflow support. In essence, it allows you to design the workflow of testing processes that you can use at different appointments. More than that, it…