Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Communicating With Your Customers During The Curent Crisis
Communication with your customers is vital at this time, but what communications should you make and why?
Clementine Introduces Remote Hearing Tests in a Box
With the advent of the COVID-19 crisis, there has been a huge increase in telehealth or remote care solutions across the medical world. We have seen this in the explosion in use of the remote care solutions that hearing aid manufacturers provide. Clementine has delivered a remote hearing test in a box, an interesting concept for a profession that is under pressure to refuse face to face consultations.
Managing The New Normal, COVID-19 & Continuity of Service
How are we to continue to offer the full package of services we do in the new normal. Because unfortunately, with all the will in the world and the might of modern medicine, this will be the new normal for quite a while.
Covid-19 and Business Continuity in Retail Audiology
We live in interesting times, and they don’t seem to be getting any less interesting soon. I think to say unprecedented situation, may, in fact, be under egging the situation at this stage. The world is at the centre of a Pandemic, a disease spiral that has perhaps not been…
The Client Orientated Scale of Improvement, & Why it is More Important Than Ever
I wrote many years ago about the COSI and why I felt it was an important tool for hearing healthcare. My mind was brought back to it recently when I commented on a post on one of the Facebook Audiology Groups. I have always felt that the Client Orientated Scale…
Virto Black & Opportunity
The Virto Black launch from Phonak is a most interesting strategy. Phonak has decided to take advantage of the the burgeoning acceptance of Hearables to to attack the stigma that still surrounds hearing aid use. That makes a lot of sense from everybody’s perspective. I believe the Virto Black delivers…
What Will Omnichannel Mean For Hearing Aid Providers
Omnichannel is the new buzzword across the hearing aid industry and profession, but what does it actually mean? The Wikipedia definition is “Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and…
The Hearing Shift Website
I wrote a couple of days ago about the new online initiative in Australia involving Blamey Saunders and Sonova. One of the things I promised to do was to review that website because I found it rather fascinating. To be honest, I think that we all may benefit from an…
Sonova Begins Direct To Consumer Hearing Aid Provision in Australia
Please see the update at the bottom of the article. When I said earlier this year that Sonova would drive DTC in Australia on Linkedin, I didn’t expect it to be so quick. However, Sonova has now moved forward with direct to consumer provision of hearing aids in Australia. The…
EarWay Pro, A Great Tool For Ear Wax Removal
Ear Wax Ear Wax Everywhere I find that when I undertake ear wax removal it is often a multi-process endeavour. By that I mean, it may start out as micro-suction ear wax removal and finish with manual or irrigation ear wax removal. My outlook really has always been the best…