Claiming Google Authorship as part of your online audiology marketing strategy By Geoffrey Cooling Google has actually made the system of claiming your authorship easier than it originally was. Initially it was quite a technical exercise with adding mark-up to webpage headers etc. Although you can still go down this…
Google Authorship, Google+ and good content will need to be the core of your online audiology marketing strategy By Geoffrey Cooling In a recent post I discussed Google+ and Google Authorship, basically navel gazing on the probabilities of importance in the future and exploring the benefits now. Shortly after Matt Cutts,…
Consolidated strategy and the channels used for Audiology Practices By Geoffrey Cooling I recently was asked to undertake an article pertaining to on-line marketing strategy for Audiology Practices, the official publication of The Academy of Doctors of Audiology. I was greatly honoured and happy to do so. I have embedded…
Service offerings driving Practice differentiation By Geoffrey Cooling The world of audiology is changing, technological and treatment advances combined with competitive changes are moving rapidly. In essence these are changes that we can neither change nor control. It all leads to increased pressure, particularly on independent hearing healthcare practices. if…
Can SMS Be Effectively Used In Your Audiology Marketing Strategy? By Geoffrey Cooling I have noted recently with interest the use of SMS in clinical situations. More and more medical professions are using SMS in particular for reminders for appointments. I remember talking about an NHS study some time ago…
Simply the best, really! By Geoffrey Cooling After my last post pertaining to the survival of Independent hearing healthcare Practices, there was a bit of a debate. The key was differentiation, how do you differentiate? One person said we all say we are the best, I thought really? If you…
Audiology Marketing, Leveraging Google Authorship To Help Drive Your Inbound Marketing By Geoffrey Cooling If you use inbound marketing, a blog, as part of your audiology marketing strategy. It is an imperative that you should be using Google Authorship. In 2011 Google introduced the Google Authorship programme. In its most…
Will Independents survive in the future audiology market? By Geoffrey Cooling I have had some interesting conversations lately with more than a few Independent hearing health care professionals. All of them run their own Practices and they would be judged to be quite successful. The conversations revolved around their future…
Commitment To Tinnitus Treatment By Geoffrey Cooling Widex have recently introduced the Zen Therapy Protocols. Widex Zen Therapy is a unique tinnitus management system. The method includes up to four different components that can be combined, depending on the needs of the individual tinnitus sufferer. Widex has put a lot…
ReSound is collecting patient stories and awarding monthly grants to the Hearing Healthcare Professionals that help make them possible. Bloomington, MN, May 8, 2013 – http://www.gnresound.com – ReSound, a technology leader in hearing aid solutions, has launched the “Moments Movement” as a way to recognize Hearing Healthcare Professionals and elevate…