Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

Unitron Engage 2019

Unitron Discover

I will be attending the Unitron Engage conference over the next few days. The Engage event is always an interesting one, it will cover both the new Discover product but also includes business focused presentations and the latest Unitron learnings pertaining to their key and unique customer engagement strategies.  Innovation …

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Can You Afford To Have Your KPIs Misinforming You?

Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments.  In a challenging business environment, an understanding of what…

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