Survival Strategy For Independent Hearing Healthcare Providers I read an excellent article on the Hearing Journal website called “Consolidation Boom Changes Face of Hearing Health Care”. It was an fantastic article written by Karen Pallarito outlining the changing face of the Hearing Healthcare Profession in the states. It outlined the…
Our Profession is undergoing a paradigm shift, that shift has not been fully completed and there are several elements occurring at different pace that will probably change our profession for ever. I would like to address one element of that paradigm shift which is the change in online marketing.…
Harnessing Your Workflows To Increase Business in 2012 Initially you should set down strict ground rules for the recording of information in your CRM. It is imperative that you consider this in order that you can fully utilize the power of the software. The status of all recorded contacts…
E-Book Pertaining To Online Marketing For Hearing Healthcare Practices I was recently asked to undertake a foreword for a new e-book from Earworks. I was honored to be asked and excited to be even peripherally involved in the project. The e-book outlines the elements of a modern online marketing strategy…
What Does The Term Mean To You? I was speaking recently to one of my colleagues within the profession here recently in reference to an ongoing argument about retail versus destination businesses. I have said for at least three years that our profession is becoming more retail and we should…
An Interview With Stephen Claridge, Founder of Earmeter I wrote a post last year about Earmeter, I was absolutely enthralled by the premise of the software and particularly excited about the opportunity for engagement that it provided. I thought the software had immediate promise as a tool for deeper Patient…
Your Patients Are Ever More Sophisticated, Is Your Ability To engage Them? I think it has become obvious to us all that our Patients and prospective Patients are changed, they are not the people that we have dealt with in the past. In as little as four to five years,…
Its All About The Data I have said it before and I will say it again, it is all about the information. Your business can thrive from its existing Patient base. But in order for this to happen you need the information, the skinny, the Intel. Not only do you…
Image via Wikipedia Deciding On Differentiation In Your Hearing Health Practice Moving into the New Year is always a time to take stock of what has gone before and deciding how to move forward. This Year is no different, however the imperative on strategy for moving forward for our profession…
The Best For 2012 We face into a New Year that will bring us all new challenges, some of those challenges we personally or our Profession have never faced before. I don’t think this is a reason for trepidation, challenges should be seen as something that need to be accommodated and overcome.…