Patient Insights & Why It Could Change Everything A recent technology innovation from Unitron has really stoked my imagination. The feature if expanded in a small way and combined with cloud computing could change the first fit and fine tune of hearing aids forever. Resulting in better first fits and…
Delivering Collaborative Care and Focused Technology So, many of you will know I like Unitron as a company, their devices are pretty good but it is their culture and vision that really does it for me. They are the only company that really focuses on supporting their customers for the…
Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be daunting. SEO and Content Marketing sound exotic and complex, but…
Optimising chair time with no effort lead generation In the last post I spoke about how prequalifying can make a difference to our business. I touched upon a piece of kit that will help us to pre-qualify and I speculated that it may well help us with lead generation in…
Pre-Qualifying and Optimising Chair Time In my last article, I tried to challenge people to consider the status quo including the processes and journey we employ. I think by now we all understand the concept of disruptive innovation and how consumer demands drive change. However, over and above those pressures our industry,…
A Broken Business Model This is the first in a series of explorations into changing our processes in order that we can deliver a more relevant service. Let’s explore how we can change the business model so that we can survive. In my last article, I said that I believe our…
Selling Hearing Aids Or Providing Holistic Hearing Solutions I have just come back from a two-day speaking event at BSHAA 2016 where I had hoped to challenge delegates thinking on technology, our business model and what exactly they do. I think I did just that for the two separate groups…
What if QuickSin results on one ear show that while the loss is aidable, you need +30dB for any chance at speech perception in noise while the other ear is at +6dB? What if QuickSin results on one ear show that you may never be able to deliver speech perception…
An excellent two-day conference I have just come back from an excellent two-day Irish Society of Hearing Aid Audiologists conference that was focused on learning and discussion around the changing face of hearing aid provision in Ireland. The presentations and lectures were excellent as the often are, the tone of…
Search is search right? Most people would say search is search right, websites are websites? Most search terms used for hearing aids are pretty international? Generally, they would be right, however, what we find is that the psychology of prospects is not necessarily the same across the world. The feelings…