Finding New Cool Stuff Is Very Satisfying I love finding cool stuff on the web, especially when it can help you out with marketing activities. I came across Wideo recently. It was a recommendation to me from another blogger who had discovered it. It is a fantastic site for designing animated…
A forgotten clinical foundation Using study data in marketing can be inherently problematic. Often the message is fear, plain and simple. Do this or the dreadful thing might happen. I think the message has real validity, I think the medium and the terms of reference are the issue. Recent evolution…
Just landed on my desk A press release from Rayovac in preparation for EUHA just landed on my desk. It seems that they are introducing some exciting new products to the hearing healthcare industry this year. In the last few years Rayovac have been pretty innovative in not just their…
Hearing Healthcare SEO and Website Tips e-book Free To Download On Audiology Engine We have released a new e-book for download on the Audiology Engine site. It covers top line tips for hearing healthcare SEO and web presence. It details elements that you should assess on your existing website set…
Audiology Engine, Industry Specific Web & Business Solutions As I have said, the idea for Audiology Engine came about through some conversations that were had between myself and Steven. I had heard many independent practice owners talk about the difficulty of getting good web designers and developers. Most of the issues were focused…
Audiology Engine, Driving Your Hearing Healthcare Practice Success Myself and a chap named Stephen Claridge are bringing a new product offering to market. Under the name of Audiology Engine we hope to initially offer a web development product and associated services that will help Practice owners to drive their on…
Allowing a consumer to understand the details on a hearing healthcare website can be extremely challenging. The jargon we use can become complicated and if your Practice offers a variety of different services, prospective customers can get confused. If this happens you risk them not knowing where to go and leaving the website altogether.…
Dr Gyl On Staff As A Success Driver Today I would like to introduce a guest post by Gyl Kasewurm. Gyl Kasewurm is A lifetime resident of southwestern Michigan, Dr. Gyl Kasewurm obtained a Masters Degree from Western Michigan University and went on to earn her Doctoral Degree from Central Michigan…
The Impact of Modern Integrated Device Thinking on The Hearing Industry I recently wrote about Hearables and their possible influence on the future of the retail hearing healthcare profession. I think that it could go several ways but the impact will be immense no matter what. Lets look at the…