Articles covering online marketing strategies and deployment for the hearing healthcare profession
Google Authorship, Google+ and good content will need to be the core of your online audiology marketing strategy By Geoffrey Cooling In a recent post I discussed Google+ and Google Authorship, basically navel gazing on the probabilities of importance in the future and exploring the benefits now. Shortly after Matt Cutts,…
Consolidated strategy and the channels used for Audiology Practices By Geoffrey Cooling I recently was asked to undertake an article pertaining to on-line marketing strategy for Audiology Practices, the official publication of The Academy of Doctors of Audiology. I was greatly honoured and happy to do so. I have embedded…
Audiology Marketing, Leveraging Google Authorship To Help Drive Your Inbound Marketing By Geoffrey Cooling If you use inbound marketing, a blog, as part of your audiology marketing strategy. It is an imperative that you should be using Google Authorship. In 2011 Google introduced the Google Authorship programme. In its most…
How can you engender the perception of assurance or trust in your online healthcare marketing? By Geoffrey Cooling In this the third part of the series I want to concentrate on A for Assurance. In the RATER Model Assurance is specified as the following: Assurance – the knowledge, skills, and…
I have brought up the engenderment of trust in healthcare marketing before. I spoke about engendering trust in your online and offline marketing. I asked a lady I have come across to guest post for us in relation to engendering trust through website design. Shelly Caldwell works for Toolbox 4…
Blog post ideas for your audiology blog Inbound marketing in audiology is a very new concept. Here is a presentation with a few ideas for posts to kick start your audiology blog. Inbound marketing in audiology, blog posts to you or me from Geoffrey Cooling
The MY.WIDEX.COM concept discussed A new offering from Widex has me particularly excited, disclaimer here, just in case you don’t know I work for Widex. However, don’t let that fact put you off, the MY.WIDEX.COM concept could have amazing and far reaching effects on our industry. I believe that as…
Healthcare marketing and the internet, what the latest stats mean for your healthcare marketing strategy By Geoffrey Cooling Our friends at Pew Research Center have been busy again, their recent study relates health care and the web. According to the study, of the 81% of U.S. adults who use the…
Leverage testimonials in your healthcare marketing By Geoffrey Cooling In a recent article I spoke about social proof or testimonials in healthcare marketing strategy. I think we can agree that they have great power to sway people during the purchase decision. With that clearly in mind perhaps you should consider…
Can testimonials be effective in your healthcare marketing? By Geoffrey Cooling I have spoken previously about social proof and in particular the use of testimonials. More and more research undertaken points to the impact of social proof on buying patterns. Particularly in the purchase of big ticket items. In fact…