I wrote many years ago about the COSI and why I felt it was an important tool for hearing healthcare. My mind was brought back to it recently when I commented on a post on one of the Facebook Audiology Groups. I have always felt that the Client Orientated Scale…
Omnichannel is the new buzzword across the hearing aid industry and profession, but what does it actually mean? The Wikipedia definition is “Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and…
With the recent introduction of remote support by Phonak, that brings to three of the major hearing brands to offer telecare services. Although, there are rumours that the others will soon follow. What will it mean for hearing care? That is the interesting question, what will telecare mean for the…
I have been thinking; the wife says that is never a good thing, thinking about how both our industry and profession will change over the next few years. At BIHIMA, I gave a talk on the future client and the future business. While I challenged delegates to consider what they did,…
I gave a talk in Birmingham recently for the inaugural BIHIMA Conference on the future Audiology Client. The conference was excellent and I was glad I was asked to speak. The talk appeared to go down well on the day although in my usual style I may have been a…
Are You Failing The Hearing Impaired? Steve Eagon guest posted the last article, I would like to thank him for his excellent article and for reminding me of something important. I had forgotten to some extent the debate that exists in the Audiology world in the US in relation to…
You Son of Un-Married Parents You! Sometimes I must seem like the voice of doom, I know when I talk about disruption it can make people uncomfortable. Although some wouldn’t be as uncomfortable if they read the full article before firing off an email to me telling me I am…
Brian, Why Have You Forsaken Us? I was really sorry to see my friend Brian Taylor move on from Unitron. I have followed Brian for ten years and have always been impressed with his thought leadership. His outstanding stewardship of the Patient journey during his Amplifon days was what first…
This is the first of the users that I have asked to share their experiences and their ideas or aspirations for the future provision of hearing instruments. It is interesting that Stein would like the ability to tweak and fine tune his aids, but also wants a hearing care professional…
What do you want to be? By Geoffrey Cooling Recently It has become clear that many within our profession are worried about commoditisation of our profession. In essence it is not the skills of our profession which is commoditised but the products we are inextricably linked with. I would agree…