Just exactly what is being searched pertaining to the Hearing Healthcare Profession
In order to establish an SEO strategy as part of your audiology marketing deployment, you first have to identify the search terms that you want to target. I have done some generic searching based on our industry, I have not localised the results nor did I try any of the longtail phrases that I would if I was doing so for my business. However, what I did find out was really interesting.
Firstly, the most used search term pertaining to our industry was “Hearing” this term is used in search over six million times monthly. This doesn’t always relate to our industry, it could be court hearing etc., but it begins to give you an idea of the search traffic on-going. it becomes more interesting when it gets to the term “Aids hearing”, this term is searched globally 823,000 times monthly. As our terms such as “Where to get hearing aids”, “What is hearing aids” and the simple term “Hearing aids”.
The next level of searches begin with “Hearing impaired”, “Hearing devices” and “Hearingaids” at 368,000 searches globally monthly. The next tranche of searches are really based around the term “Hearing test” which is searched about 100,000 times globally monthly. We then move to the meat of the last post, search terms around “Price of hearing aid” get over 40,000 searches monthly globally. There is nearly a dozen differing search terms around searches for the price of hearing instruments that all get massive traffic.
The next real tranche is the search term “Hearing aid reviews” which get a little over 27,000 searches each. As you can see, the net is alive with traffic, sorry got a bit sound of music there, traffic that pertains to our industry. Don’t forget those numbers are monthly searches, every month on average. The question is would you like some of that business? I am sure you would, but in order to get it you need to deploy a well planned and executed online strategy.
That alone is not enough, that will get you visitors, but you also have to then convert those visitors to prospects, then you can begin the conversion of those prospects to sales. I did not say it would be easy gentlemen and ladies. Please find below a table with the first 100 odd search terms and search numbers.
Regards
Geoff
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Leveraging Key Word Search Knowledge
| Keyword | Searches | Keyword | Searches |
| hearing |
6,120,000 |
cost hearing aids |
40,500 |
| aids aid |
4,090,000 |
hearing aids cost |
40,500 |
| aids hearing |
823,000 |
cost of hearing aid |
40,500 |
| which hearing aids |
823,000 |
hearing aid cost |
40,500 |
| about hearing aids |
823,000 |
cost of a hearing aid |
40,500 |
| aids for hearing |
823,000 |
cost hearing aid |
40,500 |
| where to get hearing aids |
823,000 |
aid batteries |
40,500 |
| what is hearing aids |
823,000 |
price hearing aids |
40,500 |
| what is a hearing aids |
823,000 |
hearing aids price |
40,500 |
| hearing aids hearing aids |
823,000 |
price of hearing aids |
40,500 |
| for hearing aids |
823,000 |
prices of hearing aids |
40,500 |
| hearing aids |
823,000 |
prices for hearing aids |
40,500 |
| what are hearing aids |
823,000 |
prices hearing aids |
40,500 |
| aid hearing |
823,000 |
hearing aids prices |
40,500 |
| which hearing aid |
823,000 |
prices on hearing aids |
40,500 |
| the hearing aid |
823,000 |
hearing batteries |
40,500 |
| what is hearing aid |
823,000 |
best hearing |
40,500 |
| hearing aid in |
823,000 |
beltone |
40,500 |
| hearing aid |
823,000 |
hearing aid batteries |
33,100 |
| what is an hearing aid |
823,000 |
aids reviews |
33,100 |
| what is a hearing aid |
823,000 |
hearing aid battery |
33,100 |
| a hearing aid |
823,000 |
hearing aid costs |
33,100 |
| compare prices |
673,000 |
hearing aids costs |
33,100 |
| hearing loss |
450,000 |
digital hearing |
27,100 |
| hearing impaired |
368,000 |
hearing aid reviews |
27,100 |
| hearing devices |
368,000 |
hearing aid review |
27,100 |
| hearingaids |
368,000 |
reviews on hearing aids |
27,100 |
| hearing aid devices |
301,000 |
reviews hearing aids |
27,100 |
| hearingaid |
246,000 |
reviews of hearing aids |
27,100 |
| phonak |
165,000 |
hearing aids reviews |
27,100 |
| oticon |
165,000 |
review of hearing aids |
22,200 |
| hearing device |
135,000 |
hearing aids review |
22,200 |
| re sound |
135,000 |
in ear hearing aids |
22,200 |
| hearing aid device |
110,000 |
in the ear hearing aids |
22,200 |
| test hearing |
110,000 |
ear hearing aids |
22,200 |
| where can i get a hearing test |
110,000 |
ear hearing aid |
22,200 |
| how to test hearing |
110,000 |
phonak hearing |
22,200 |
| where to get a hearing test |
110,000 |
phonak aids |
18,100 |
| www hearing test |
110,000 |
phonak hearing aids |
18,100 |
| hearing test |
110,000 |
hearing aids phonak |
18,100 |
| the hearing test |
110,000 |
digital aids |
18,100 |
| what is a hearing test |
110,000 |
hearing aid center |
18,100 |
| hearing problems |
74,000 |
all about hearing |
18,100 |
| hearing store |
60,500 |
hearing health |
18,100 |
| price of hearing aid |
40,500 |
digital hearing aids |
18,100 |
| price hearing aid |
40,500 |
hearing aids digital |
18,100 |
| hearing aid price |
40,500 |
test hearing online |
18,100 |
| cost of hearing aids |
40,500 |
online hearing test |
18,100 |
| phonak hearing aid |
18,100 |
hearing test online |
18,100 |
| hearing test on line |
14,800 |
hearing aid phonak |
18,100 |
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Geoff, did you search for the keywords “Audiology” or “Audiologist” or “Hearing Doctor”
I would have to go and check, I think globally they weren’t searched much. Not sure about hearing doctor