Social Media Engagement In Audiology By Geoffrey Cooling In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy etc.…
As I have said before, I find Hootsuite an invaluable tool to manage the seperate social media channels that I use both for my company and also my personal presence. It is feature rich and allows real customisation of views, something that is extremely important as your searches and lists…
I was recently asked about the time that I committed to social media management. The reader was concerned that the time element was a deal breaker because of the many demands already laid on us by the running of busy practices. Although I no longer run my own practice, in…
Using Social Media In Healthcare Practices In this post I would like to lay out my arguments for engaging in non traditional marketing channels, I’ll discuss the channels available, the content type on each channel and the measurement of results. I would appreciate any discussion about this article and indeed…
I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I, contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…