my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.

Using Hootsuite To Manage Your Social Media Channels

As I have said before, I find Hootsuite an invaluable tool to manage the seperate social media channels that I use both for my company and also my personal presence. It is feature rich and allows real customisation of views, something that is extremely important as your searches and lists…

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Social Media & Marketing For Audiological Practices

Using Social Media In Healthcare Practices In this post I would like to lay out my arguments for engaging in non traditional marketing channels, I’ll discuss the channels available, the content type on each channel and the measurement of results. I would appreciate any discussion about this article and indeed…

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The changes in our Patients.

  I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I,  contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…

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