I would just like to introduce a guest post on SEO from Allen Greene, Allen has a wealth of relevant knowledge that I hope he will share with us. Enjoy By Allen Greene While anything SEO related is always a cause of controversy, one of the biggest talking points in the…
New learning courses from Widex on Audiology Online By Geoffrey Cooling Widex have introduced some new learning courses on Audiology Online, click on the picture below and it will bring you to the course list. Related articles Tinnitus Therapy From Widex, The Zen Therapy Protocols
Claiming Google Authorship as part of your online audiology marketing strategy By Geoffrey Cooling Google has actually made the system of claiming your authorship easier than it originally was. Initially it was quite a technical exercise with adding mark-up to webpage headers etc. Although you can still go down this…
Google Authorship, Google+ and good content will need to be the core of your online audiology marketing strategy By Geoffrey Cooling In a recent post I discussed Google+ and Google Authorship, basically navel gazing on the probabilities of importance in the future and exploring the benefits now. Shortly after Matt Cutts,…
Consolidated strategy and the channels used for Audiology Practices By Geoffrey Cooling I recently was asked to undertake an article pertaining to on-line marketing strategy for Audiology Practices, the official publication of The Academy of Doctors of Audiology. I was greatly honoured and happy to do so. I have embedded…
Service offerings driving Practice differentiation By Geoffrey Cooling The world of audiology is changing, technological and treatment advances combined with competitive changes are moving rapidly. In essence these are changes that we can neither change nor control. It all leads to increased pressure, particularly on independent hearing healthcare practices. if…