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Healthcare Marketing, The Structure Of A Blog Post

Structuring a blog post for maximum impact on your healthcare marketing strategy

By Geoffrey Cooling

Healthcare MarketingI have seen more and more of the people that I am connected to blogg as part of their healthcare marketing strategy. I think that this is in fact a fantastic thing, because I know it will make a dramatic difference over time to their on-line healthcare marketing ROI.

Blogging or content marketing is an imperative in Google’s world. if you want to drive your on-line healthcare marketing strategy, a blog will be the engine of it. however If you are going to take the time and creative energy to write a blog post. You should structure it correctly to have maximum impact and also to give the best support and leverage for your main on-line channel. Your main on-line channel is of course your website.

The best structure of a blog post is quite simple, there are a few rules you need to understand.

Post Title

Your post title should contain the keyword or phrase that you are endeavouring to target. It also needs to be a little catchy, think headline!

Header 1

You need to use good formatting in your posts, so the initial part of your post needs to be formatted as H1. I always use this part of the post as a taster, explanatory or additional info paragraph.

The body of the post

Write short sentences using good grammatical rules. It is easier for the the viewer to read and understand. You should also keep your paragraphs short. Maybe no more than six or seven sentences depending on length of sentence.

You should use the keyword or key phrase you are targeting within your post. However, when you use it, it needs to be natural. Do not stuff your post with keywords or key phrases. Google will make you pay for it by consigning your article to page ninety of the search results.

Remember write the post for the reader, in this way you will never go far wrong. Content marketing is about attracting people to you with well written and informative posts. If you write the post with just your agenda in mind, you will fail.

Alt-text on pictures

Ensure that all of your pictures have alt-text that include your keywords or key phrases.

Use anchor text

Use anchor text in the post that points back to your site. In this way you may set the terms for and support different areas of your site. An example of this would be as follows. A new product is released, you set up a page on your site to detail the product and perhaps the pricing. You then decide to write a post detailing what you think of the product and your experiences with it. The first sentence is the product name at your location.

You then hyper-link this phrase back to the page on your site. This frames the terms of reference for Google of that page. So if somebody searches for product in location, you will have a better chance of ranking.

You may rank for both your website and your blog. In essence that is exactly what you want, getting them to your blog or to your site is the beginning of the journey. But it gives you a better chance to get them into your clinic. The one way to ensure that you are successful with blogging is to use a proper physical framework for your posts.

Regards

Geoff

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About Geoffrey Cooling

Geoffrey Cooling: I have a great interest in business development strategies as they apply to the Healthcare environment. Particularly the Hearing Healthcare profession. I am fascinated by social media and its impact on society in general. My work background is quite varied but for the last several years I have worked within the hearing profession. Initially I worked as a dispenser but in the last few years I have worked as a sales manager for a leading manufacturer.
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