Social Proof Archives - Just Audiology Stuff

Deploying Social Proof on Your Healthcare Marketing Channels

Geoffrey Cooling January 14, 2013 January 14, 2013Online Audiology Marketing 0

Leverage testimonials in your healthcare marketing By Geoffrey Cooling In a recent article I spoke about social proof or testimonials in healthcare marketing strategy. I think we can agree that they have great power to sway people during the purchase decision. With that clearly in mind perhaps you should consider…

Social proof in healthcare marketing

Geoffrey Cooling January 10, 2013 January 10, 2013Online Audiology Marketing 2

Can testimonials be effective in your healthcare marketing? By Geoffrey Cooling I have spoken previously about social proof and in particular the use of testimonials. More and more research undertaken points to the impact of social proof on buying patterns. Particularly in the purchase of big ticket items. In fact…