Very honoured to be asked to participate as a presenter during the HearBuy conference at the Belfry next week. I shall be undertaking a presentation and workshop on Branding within hearing healthcare. Anybody attending the workshop will have to actually do a bit of work! Sorry about that. Hope to…
Online marketing will drive more qualified enquiries and sales if done correctly By Geoffrey Cooling I have been undertaking a small study with one of my customers lately in relation to lead sources. Where they come from, what type of enquiry they are and what happens with them.…
Branding, where do you need to think about it as an Independent hearing healthcare Professional? By Geoffrey Cooling I think that the role of the hearing healthcare provider has become inextricably tied to the instruments they provide. I think that as we move forward this is a problematic situation…
What exactly are you doing in your consultation? By Geoffrey Cooling I have been quiet of late, although August is a traditionally quiet month, it has been very busy for me. Business travelling, training and a week off ensured that my attention has been elsewhere. One of my trips involved…
The following is a guest post from Ray Weinstein of Audiology-Online Ltd. They are supplying an online audiometry test and lead generation service. Enjoy Regards Geoff By Ray Weinstein Dispensing private hearing aids is an increasingly competitive business and finding ways to encourage new customers to choose you for a…
Four Effective Healthcare Marketing Campaigns That Worked By Sara Collins The article today is a guest post from Sara Collins a writer and contributor to Nerd Wallet. Please enjoy. Regards Geoff Healthcare providers are tasked with creating marketing campaigns that reach a wide range of people. Whether they’re specifically…
Branding in hearing healthcare, what it means and how can it be used By Geoffrey Cooling I was again recently honoured to write an article for Audio Infos, the article appears in the August issue and it explores how branding can affect your success or otherwise. The article can be…
What if a new disruptive player introduced unbundling as a business model? By Geoffrey Cooling I had a very interesting conversation with an Optician recently. His wife, a qualified Optician is entering her second year in the Audiology F.D.S.C. He is now considering adding the service to his…
What is imperative for a successful unbundling strategy? By Geoffrey Cooling Unbundling has been a hot topic on the agenda for a while, should we, could we, will we? It is a question that may well be taken out of our collective hands. New entrants into the market may…
You want to develop your business, what do you need to consider? By Geoffrey Cooling Business development, another hot topic in our profession. The application of best practice to our business, be that clinical or commercial best practice. I have been fortunate enough to have the opportunity to shape and…