Branding In Audiology Practice

Branding in hearing healthcare, what it means and how can it be used

By Geoffrey Cooling

I was again recently honoured to write an article for Audio Infos, the article appears in the August issue and it explores how branding can affect your success or otherwise. The article can be read in the magazine and there is a copy of it on my slideshare profile.


About Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.


  1. Brilliant! Branding is at the beginning of every conversation we have with practices. Thank you for sharing.

    • Thanks for the kind comment. I think an understanding of branding and how it can affect your Practice is imperative. I also think that the knowledge that your Patient experience is your brand is crucial.

  2. Superb Geoffrey!! I share you opinion that a basic point is the relationship with clients. Adapting yourself to any client and still keeping your identity is one of the biggest simpathy factors in our market, in my opinion. Adding acknowledge and solution orientation, of course. At the end, we sell life quality.

  3. Pingback: Differentiate yourself through your brand

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