Branding In Audiology Practice

Branding in hearing healthcare, what it means and how can it be used

By Geoffrey Cooling

I was again recently honoured to write an article for Audio Infos, the article appears in the August issue and it explores how branding can affect your success or otherwise. The article can be read in the magazine and there is a copy of it on my slideshare profile.


About Geoffrey Cooling

my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.


  1. Brilliant! Branding is at the beginning of every conversation we have with practices. Thank you for sharing.

    • Thanks for the kind comment. I think an understanding of branding and how it can affect your Practice is imperative. I also think that the knowledge that your Patient experience is your brand is crucial.

  2. Superb Geoffrey!! I share you opinion that a basic point is the relationship with clients. Adapting yourself to any client and still keeping your identity is one of the biggest simpathy factors in our market, in my opinion. Adding acknowledge and solution orientation, of course. At the end, we sell life quality.

  3. Pingback: Differentiate yourself through your brand

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