The advantages of the new Widex offering to your online channels By Geoffrey Cooling Widex has brought a fascinating new tool to market with the introduction of MY.WIDEX.COM as part of the new Dream platform launch. As discussed in An Interview the tool is primarily designed to assist with the…
The MY.WIDEX.COM concept discussed A new offering from Widex has me particularly excited, disclaimer here, just in case you don’t know I work for Widex. However, don’t let that fact put you off, the MY.WIDEX.COM concept could have amazing and far reaching effects on our industry. I believe that as…
CALLING OUR HEARING HEROES The search has begun for the 2013 UK Audiologist of the Year with patients being encouraged to nominate hearing professionals who have provided exceptional levels of support and service. The world’s no.1 selling hearing aid battery manufacturer Rayovac, has teamed up with Audio Infos magazine to…
Engendering trust in your Patients and prospective Patients By Geoffrey Cooling I read an excellent article by Alan Torbet recently in the BSHAA News. Alan is the Chief Executive of BSHAA (British Society of Hearing Aid Audiologists). The article entitled “Are we really consumers for our own healthcare”(1) was based…
By Geoffrey Cooling Managing change within an organisation can be difficult, there are many problems that can occur. From resistance from employees to procedural and process driven problems. Any change management needs to be looked at in the context of an ongoing project. It also needs to be cognizant…
Recent article on modern Practice management concepts By Geoffrey Cooling I was particularly excited to have an article published in Audio Infos recently. I would like to thank Audio Infos and the lovely Victoria for the opportunity. The article was published in the February edition and there is a link…
Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…
Using the phone is a strong and basic need for the hearing impaired Made for iPhone has certainly caught the attention of many from both outside and within our industry. There is a great buzz around the concept within user circles as well as hearing healthcare professionals. What is the…
Running an Open Day as part of your healthcare marketing strategy By Geoffrey Cooling Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…