2014 here we come Well here we are, at the end of another year. Big changes for me this coming year, meeting it with some trepidation but real excitement. It is a bit bittersweet really, my time at Widex has been fantastic, so I am sad to leave the company.…
Planning Your Audiology Marketing Strategy For 2014 By Geoffrey Cooling It has been an interesting year for our profession and our industry. At both a retail or Practice level and a manufacturer level. The discussions that we have had here and indeed the contributors to those discussions have been excellent.…
After four and a half years I am leaving Widex for pastures new. I would like to send my regards and best wishes to all of my friends and colleagues within Widex and the customers I have worked with. I have been proud to work with and alongside you all,…
Christmas greetings from Ireland Well it’s that time of the year again, the madness of Christmas is in full swing. This holiday is all about the joy of friends and family. Just keep telling yourself that when they begin to drive you insane! 🙂 On a serious note, there are…
In this the second post containing consumer views Steve Claridge discusses his views and experiences. Steve is from the UK and whilst a young man, he is an experienced user. He is also a techy, exceptionally au fait with facets of several types of technology. I have conversed with Steve…
Take A Look For The Best Tips to Create A Successful And Effective Infographic It seems as though the more things change, the more they remain the same. Early man used images to convey messages. In this day and age, with all our technological advances, especially when it comes to…
Cognitive Dissonance in hearing aid purchases and why it matters to you By Geoffrey Cooling As part of a branding presentation that I have given, I speak about reflected image. That is the reflected image of the consumer as it pertains to your brand. In other words how they see…
Somebody asked me why I write recently, why I dedicate the time to offer opinion and assistance? I think my father is to blame, what he taught me during our short twenty odd years together was this, At the end when your worth is measured when they talk of your…
This is the first of the users that I have asked to share their experiences and their ideas or aspirations for the future provision of hearing instruments. It is interesting that Stein would like the ability to tweak and fine tune his aids, but also wants a hearing care professional…