Effective And Successful Infographics, The Simple Rules

Take A Look For The Best Tips to Create A Successful And Effective Infographic

It seems as though the more things change, the more they remain the same. Early man used images to convey messages. In this day and age, with all our technological advances, especially when it comes to communication, we still find infogaphics to be a very effective form of communications. Infographics are basically drawings that tell a story in a simpler, easier to digest and understand manner. Sort of like what early man used to do. But unlike early man, we use infographics to compress and convey complex messages that would otherwise take a great deal of space and material to disseminate.

With the changes in how people surf the web, the use of inforgraphics is going to become more and more relevant to how we pass messages across. Engaging your clientele through infographics is probably going to become a necessity. That is why we are going to talk about infographics and how to use them in the best possible manner. Take A Look For The Best Tips to Create A Successful And Effective Infographic that will not only successfully pass the message you want passed, but will also position you as a thought leader within your niche.

1. Use as little text as possible

The whole concept of infographics is based on the use of very little text. Only what is necessary ever makes it on the layout in the form of words. If you have to include whole paragraphs that appertain to the message you intend to pass across, then you are defeating the whole point of having an infographic. Your readers are supposed to take a look at the diagrams and instantly understand your main points. You can use minimal text to convey messages that can otherwise prove to be difficult to understand as images. Remember to make the sentences as short and as concise as possible.

2. Make the title catchy

Like with everything else, including articles, the title is the bait. If anyone is to actually give your infographic a piece of the precious time, they have to be convinced it is worth the effort. The first step is how attractive and catchy your title is. If it immediately identifies with their needs, then they will definitely pay attention.

3. Portray facts that can actually be represented in visual form

There are some ideas that simply cannot be conveyed through inforgraphics. Just as there are some ideas that are better off portrayed through images. Engineering students understand this best. Some concepts need images while others just need words. You need to discern and not the difference between the two. If your concept can not be clearly portrayed through an infographic, then you need to write it down in the form of an article.

4. Be clear on the purpose of the infographic

This should be your guiding light. Make sure that all through the infographic you do not lose sight of the message. Otherwise you will end up with a lovely drawing that sends absolutely no message at all. See that your message and purpose is maintained all the way through to the end.

5. Keep the layout simple, clean and concise

This is a visual representation of an idea you have. If anyone is to understand it at all without talking to you, it needs to be clear, as simple as can be and concise. Including images and other aspects within the infographic that could distract people from the main point should not be tolerated or the very least, kept to a minimum. The visual should be appealing and pleasant to look at. It is all about keeping it simple. This stems from the idea to the execution. Of course you may have a complex idea that can only be explained through an infographic. In such a case, try as much as you can to keep the images as precise as possible. Leave out all the unnecessary details, but be sure to include every bit of information that is needed to make the infographic complete.

When it comes to creating an infographic, if you are not really proficient with design tools and software, you are better off hiring a qualified graphic designer to convey your message. Be sure to guide them all the way through to make sure that they actually capture your concept.

Author Bio:

Bernard Naylor is an Online Manager for CJ Pony Parts – one of the Top Mustang parts and accessories retailers in the world. He also likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

About Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

One Comment

  1. I enjoyed this post Geoffrey. It seems the old adage of “keep it simple” is fitting here. A snapshot, per Se, is so important in an age that seems to fine everyone over inundated with stimuli. It seems critical to make the point quickly. Even make the point, such as a well written and directed blog as this, often can result in little comments. That has been on my mind lately…. It’s difficult to create the reader to post, as far as a blog goes.
    Good writing Geoffrey. Keep up the good quality work!

Let me know what you think

This site uses Akismet to reduce spam. Learn how your comment data is processed.