Author: Geoffrey Cooling
Unitron Engage 2019

I will be attending the Unitron Engage conference over the next few days. The Engage event is always an interesting one, it will cover both the new Discover product but also includes business focused presentations and the latest Unitron learnings pertaining to their key and unique customer engagement strategies. Innovation …
Controlling The Testing & Fitting Workflow
Independent Optical & Audiology Partners

I gave a presentation at an Optical conference recently to Independent Opticians about hearing healthcare as an offering within their business. It was a fascinating event and I heard many different points of views. I presented what I felt were the pros and cons of delivering hearing care in-house or…
Blamey and Saunders Purchased by Sonova
If You Offer Micro-Suction Ear Wax Removal, You Need to Read This
Which? Report on Hearing Aid Providers, Interesting Findings

Which? 2018 Findings I reviewed the 2018 Which report on best hearing aid providers on Hearing Aid Know recently. Yet again, Independent hearing aid providers came out on top. However, there were some pretty interesting titbits in the report that made me wonder. Customers, who’d have em? Comparison surveys like…
What changes will remote care bring?
Can You Afford To Have Your KPIs Misinforming You?

Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments. In a challenging business environment, an understanding of what…