Please see the update at the bottom of the article. When I said earlier this year that Sonova would drive DTC in Australia on Linkedin, I didn’t expect it to be so quick. However, Sonova has now moved forward with direct to consumer provision of hearing aids in Australia. The…
Ear Wax Ear Wax Everywhere I find that when I undertake ear wax removal it is often a multi-process endeavour. By that I mean, it may start out as micro-suction ear wax removal and finish with manual or irrigation ear wax removal. My outlook really has always been the best…
This article is a guest article by a friend of mine named Matt Neal. Matt is a direct marketing guru, although he will hate me calling him that. I met Matt several years ago and I was amazed by his mail marketing pieces, they were really fresh. His Business is…
During the Unitron Engage event, I had a couple of conversations with some Unitron folk about their latest offering. Most of the conversations were based around the experience and why they have focused on it. In this podcast I speak with Sean Coghlan, Darren Farry and Conrad Gilmour of Unitron…
I will be attending the Unitron Engage conference over the next few days. The Engage event is always an interesting one, it will cover both the new Discover product but also includes business focused presentations and the latest Unitron learnings pertaining to their key and unique customer engagement strategies. Innovation …
I have been working with Auditdata’s Primus team recently, trying out their new Primus update. In this update, they have focused on what they call workflow support. In essence, it allows you to design the workflow of testing processes that you can use at different appointments. More than that, it…
I gave a presentation at an Optical conference recently to Independent Opticians about hearing healthcare as an offering within their business. It was a fascinating event and I heard many different points of views. I presented what I felt were the pros and cons of delivering hearing care in-house or…
In an interesting turn of events Blamey and Saunders of Australia has been purchased by Sonova outright. Blamey and Saunders are a fascinating business that were one of the first online hearing aid sellers that we at Hearing Aid Know felt confident to support. What does the sale mean though…
Growing Clamour Over Micro Suction At Hearing Aid Know we get a lot of correspondence, one email caught my attention a while ago. It was from a chap and it was about damage or injury caused by micro-suction ear wax removal. He said that micro-suction ear wax removal was dangerous…
Which? 2018 Findings I reviewed the 2018 Which report on best hearing aid providers on Hearing Aid Know recently. Yet again, Independent hearing aid providers came out on top. However, there were some pretty interesting titbits in the report that made me wonder. Customers, who’d have em? Comparison surveys like…