GDPR Data Compliance and Practice Management Software With GDPR approaching, it is important that your practice management system is compliant. It is also important to realise that even if you are using a compliant software system, how you handle the data is as important. A compliant software system does not…
Don’t let cognitive bias interfere with hearing aid recommendation I had the pleasure recently of making a short presentation to some Irish hearing aid audiologists on my experience with the latest Nx hearing aids from Signia. During the day and listening to some of the other presenters and the Dispensers…
The one with the Widex Bi-CROS System, the latest Compass Software and the perplexed Patient Interesting problem today, I was demonstrating a Widex Bi-CROS system to a prospective customer and it failed spectacularly, leaving me a little red-faced. Let me explain, first, some background. Set Them Up & Disconnect So,…
An Ideal Audiometer For Mobile Practices, Hell, an Ideal Audiometer For Any Practice First off, the important bit, I received no inducement, gifts or payment of any kind for this article (please offer it, I am not above bribery). So, the thoughts here are my own and haven’t been swayed…
GDPR and The Effect on Data Security I recently published an article on LinkedIn detailing what GDPR is, and why it will have massive effects on the audiology profession across Europe. The real issue I see is that no one seems to be talking about something that will be enforced…
If You Have Reached Here Without Sharing, Well Done Welcome to a social experiment on critical thinking If you have in fact reached this page without sharing the post, well done, you are awarded the Geoffrey Cooling Critical Thinking Badge of honour. If you have in fact reached this page…
The perception of free Why do we offer free hearing tests? Don’t get me wrong, I understand the impetus to do so. Everyone else is right? I think we should question that though. It’s easy for me to say that though, I never did anything on the basis that all the…
Patient Insights & Why It Could Change Everything A recent technology innovation from Unitron has really stoked my imagination. The feature if expanded in a small way and combined with cloud computing could change the first fit and fine tune of hearing aids forever. Resulting in better first fits and…
Delivering Collaborative Care and Focused Technology So, many of you will know I like Unitron as a company, their devices are pretty good but it is their culture and vision that really does it for me. They are the only company that really focuses on supporting their customers for the…
Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be daunting. SEO and Content Marketing sound exotic and complex, but…