Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

10 Best Practices For Patient Retention In A Modern Hearing Aid Practice

10 Best Practices For Patient Retention By Geoffrey Cooling Patient retention is a key issue in the hearing aid profession, in order for any clinic to thrive in the current economic climate a practice must be farming from its captured market share. It’s already hard won and probably expensively acquired…

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“Hearing Pages” If you are not leveraging this site already, you really should be. The tale of the “No Brainer”

  The Hearing Pages I have come across Markus Hilbert several times on some of the sites that I wander through undertaking research and conversing with other folk in our industry. He has always struck me as a man who has it going on, although this may be because a…

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New Tool To Manage & Engage New Patients whilst increasing your revenue.

  I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or…

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