Blogging for Audiology, The Fundamentals

A How To Book For Content Marketing in Audiology

We have just released a new book on Audiology Engine covering the fundamentals of blogging as a tool in audiology marketing. The book is a comprehensive reference covering the fundamentals of content marketing strategy for Audiology including:

  • Why Inbound
  • The Essentials of Inbound Strategy
  • Understanding the buyer
  • Understanding the sales process
  • Content addressing the buyer’s journey
  • Recognizing the needs of the business
  • Understanding the Buyers
  • Buyer’s Personas and The Buyer’s Journey
  • What Is Content
  • Where Will You Get It
  • The Point Of Downloadable Material
  • Optimize for search engines, searchers and the different stages of the buyer’s journey
  • Blogging best practices
  • What to blog about
  • Create Calls To Action and crafting them to context
  • Metas Optimization
  • Understanding The Search and Optimizing Around The Search Term

The book can be downloaded at Fundamentals of Blogging There is a submission form on the page for anyone who is interested in discussing their content marketing strategy with us. However, you can download the book without filling out the form, just click on the Download button in the black banner.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.

Let me know what you think

This site uses Akismet to reduce spam. Learn how your comment data is processed.