Blogging for Audiology, The Fundamentals

A How To Book For Content Marketing in Audiology

We have just released a new book on Audiology Engine covering the fundamentals of blogging as a tool in audiology marketing. The book is a comprehensive reference covering the fundamentals of content marketing strategy for Audiology including:

  • Why Inbound
  • The Essentials of Inbound Strategy
  • Understanding the buyer
  • Understanding the sales process
  • Content addressing the buyer’s journey
  • Recognizing the needs of the business
  • Understanding the Buyers
  • Buyer’s Personas and The Buyer’s Journey
  • What Is Content
  • Where Will You Get It
  • The Point Of Downloadable Material
  • Optimize for search engines, searchers and the different stages of the buyer’s journey
  • Blogging best practices
  • What to blog about
  • Create Calls To Action and crafting them to context
  • Metas Optimization
  • Understanding The Search and Optimizing Around The Search Term

The book can be downloaded at Fundamentals of Blogging There is a submission form on the page for anyone who is interested in discussing their content marketing strategy with us. However, you can download the book without filling out the form, just click on the Download button in the black banner.



About Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

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