The articles in this category cover all elements of commercial Strategy in hearing healthcare
Ancillary Revenue Lines, What Can You Include In Your Commercial Strategy? In tough economic times we need to really consider your commercial strategy for your healthcare Practice. All sources of revenue for our Practices should be considered. Ancillary revenue lines should be part of your hearing healthcare commercial strategy. Ancillary…
The Future Of Audiology I came across a great little forum recently, it has been set up as a knowledge and conversation point for Audiology Students. The idea is that they may share their experiences and pose questions pertaining to all things audiology. The questions posed and the posts made…
Take note, these are the statistics that matter, word of mouth has moved online, have you? Regards Geoff
Our world is changing, are you? Thank you to Mark Campbell for pointing this out to me. Regards Geoff
Could You, Should You, Would You? Your instrument pricing, should you make it easy to access? I have come across several different views on this question over the years. Historically I was taught that I should never really discuss pricing with prospects unless I was in consultation with them. Over…
10 Best Practices For Patient Retention In A Modern Hearing Aid Practice This is the second and last part of this article. 5. Employ a loyalty scheme for your Patients, whilst discount reductions on ancillary products such as batteries and cleaning care equipment should be a given, think about monetary…
10 Best Practices For Patient Retention In A Modern Hearing Aid Practice I undertook a post a good while ago and it has proved to be one of the most popular on the blog. It was in relation to ten tips or best practices for Patient retention. I always meant…
I was in a shop recently and witnessed a really angry customer giving it socks. The shop assistant in fairness wasn’t helping matters. This girl had probably never heard of customer service, let alone have a deep understanding of the concept. It was not pretty to watch so I did…
Communication with your Patients During a recent training session within the company we were going over a consultative form that we will be using in the future. I pointed out that during any consultative session that in order to remove the stress of the session and indeed the fear of…
How Is Your Business Doing? I attended a sales conference last week with a large element of training. The guy who designed and run the training is quite exceptional at what he does. This may not be always the case as I am sure both you and I can probably…