The articles in this category cover all elements of commercial Strategy in hearing healthcare
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
I would welcome anybody to guest post on Just Audiology Stuff. Particularly anybody who does not necessarily share my views. Hearing things from the same slant can be quite boring, so I would like to offer the site as a soapbox to all angles. Our profession, like many is made…
Use of Video In Your Practice Waiting Room I have spoken about this before in a post named Leveraging Your Waiting Room on my old blog. It must have had some validity, because a guy I have a great deal of respect for named Steve Claridge has written a post…
Now More Than Ever, You Need To Assess Your Consultation Regularly I wrote a post last year in relation to consultation Practice. It actually caused a bit of a furore because it offended some with its sales reference. This was actually quite nice for two reasons. It meant that people…
Commercial Management Of Patients In a Modern Hearing Healthcare Practice The future profitability and growth of your hearing healthcare practice is already in your hands. On-going success in your business is all about the information that you actually hold. Your business can thrive from the careful tending of your existing…
Unbundling Hearing Aid Fees. Meeting Consumer Demands Or Re-claiming Your Worth? In my last post I raised the question “Do we actually know what the Consumer thinks?” One thing is certain, if you undertake research into what hearing instrument users are saying among themselves, things become clear. They don’t understand…
Business is being turned on its head, our profession will be no different. You Need To Be Aware Of That. Facing The Future Of The Hearing Profession With recent events clearly in our mind, we know that the hearing profession may be facing great change. In fact we need to…
Introducing Ancillary Services To Your Practice In the article “Business Strategies In Hearing Healthcare, Synergistic Relationships” I talked about building relationships with associated service providers. In “Commercial Strategy In Healthcare, Ancillary Revenue Drivers” I talked about introducing ancillary services or product lines to your business. I structured those articles and…
Deploying A Hearing Aid & Optical Campaign We should take every opportunity to apply sound business strategies in our hearing healthcare Practices. Particularly as we face even more competitive times. With this in mind we need to consider how synergistic business relationships may be of real benefit to us. I…
Patient Retention In A Modern Hearing Healthcare Practice Patient Retention E-Book I wrote this e-book quite a while ago, many of you may have already read it. I decided to post the link here for those who may not have. The book covers applying commercial strategy to a hearing healthcare…