The articles in this category cover all elements of commercial Strategy in hearing healthcare
Do You Sell, Or Do You Provide Healthcare? I am afraid my last post caused a bit of a storm, but hey, that is not necessarily a bad thing. A lot of conversation and differing points of view were aired, which was really refreshing. What struck me though was the…
Are You Using The Power Of Engagement? Have you thought about your consultation process lately, really sat down and analyzed what you are doing and more importantly what you are saying. There are important things that you need to consider when you are analyzing your consultation process. How exactly…
Community, A Sound Commercial Strategy? By Geoffrey Cooling I have had a consistent thought process percolating for some time and I would appreciate some thoughts on it. I have a long held belief that the rise of Social media networks is intimately linked with the ongoing sense of loss of…
Image via Wikipedia Why The Power Is Now In The Hands Off The Patient/Consumer Recent changes online and indeed the global uptake of the disruptive technologies that have arisen have changed our world dramatically. The introduction of the varied forms and platforms for social networking has changed immeasurably the power…
Using the Patient Journey as a Patient Retention & Referral Strategy As I have previously vouchsafed, our Patients/Customers have become ever more sophisticated and most Practices really need to adapt their planned Patient engagement and service scheduling to reflect that. You should look at your ongoing Patient engagement strategy as…
I apologise in advance for the lack of activity over the next few weeks, my 13 month old grandson is to have major cranial surgery in two weeks. Whilst we were aware that this would be the case at some stage in the future, we were just informed that…
My attention was brought to a recent article by a colleague, the article laid out an excellent explanation of the RATER Model. Another tool that can be applied to many sectors, but is quite satisfactory for use in Health Practice Management to assess exactly where your Practice is. The RATER…
Image via Wikipedia There is a large change in awareness of commercial concepts in Health Practice Management in its entirety, but particularly in Health Practices associated with the supply of products or medical devices. The Optical world has seen a seismic shift in the ongoing management of a Practice as…
The following is a guest post from a lady whose opinions and ideas I respect greatly, I asked her to put her ten cents in on her angle on marketing your practice. The following is the article she wrote and I would like to take the time to thank her…
As you may know I wrote a series of articles in relation to this last year, the articles did not lend themselves well to blog posts as they were too in depth for your typical post. I have condensed these articles into an eBook and have made it available for…