Articles covering online marketing strategies and deployment for the hearing healthcare profession
Turning Website Viewers To Leads and Then Sales I tried to get health insurance recently for myself and my family. My long suffering wife is putting the pressure on. In fairness, she is right to do so, we are not getting any younger and our health service is definitely not…
Take A Look For The Best Tips to Create A Successful And Effective Infographic It seems as though the more things change, the more they remain the same. Early man used images to convey messages. In this day and age, with all our technological advances, especially when it comes to…
Search Engines Are Changing The Healthcare Purchase Decision Pathway By Geoffrey Cooling The act of identifying, researching and selecting a healthcare provider specialist has changed in the last few years. Word of mouth is still a major indicator but with the advent of the internet a different set of indicators…
Online marketing will drive more qualified enquiries and sales if done correctly By Geoffrey Cooling I have been undertaking a small study with one of my customers lately in relation to lead sources. Where they come from, what type of enquiry they are and what happens with them.…
A new infographic detailing some interesting effects of social media on the wider healthcare industry Source: Healthcare and Social Media
In less than three seconds your website has made an impression, shouldn’t it be a good one? By Geoffrey Cooling When was the last time you looked at your website? Fine the way it is? You think it makes a great first impression?As part of your online audiology marketing strategy…
What the hell does the opening of a new hearing centre in Dublin have to do with You? By Geoffrey Cooling Well let me tell you, one of my customers decided to open a new hearing aid clinic in the south Dublin area. As part of the support strategy for…
I would just like to introduce a guest post on SEO from Allen Greene, Allen has a wealth of relevant knowledge that I hope he will share with us. Enjoy By Allen Greene While anything SEO related is always a cause of controversy, one of the biggest talking points in the…
Claiming Google Authorship as part of your online audiology marketing strategy By Geoffrey Cooling Google has actually made the system of claiming your authorship easier than it originally was. Initially it was quite a technical exercise with adding mark-up to webpage headers etc. Although you can still go down this…