I was honoured to be asked to present at the BSHAA Conference in May. I shall be exploring Hearing Healthcare Futures, Possible Futures and Securing Yours. Hopefully we can explore those futures together. I will be presenting on the Friday and I hope you can join me. Rotten fruit for…
2014 here we come Well here we are, at the end of another year. Big changes for me this coming year, meeting it with some trepidation but real excitement. It is a bit bittersweet really, my time at Widex has been fantastic, so I am sad to leave the company.…
After four and a half years I am leaving Widex for pastures new. I would like to send my regards and best wishes to all of my friends and colleagues within Widex and the customers I have worked with. I have been proud to work with and alongside you all,…
Christmas greetings from Ireland Well it’s that time of the year again, the madness of Christmas is in full swing. This holiday is all about the joy of friends and family. Just keep telling yourself that when they begin to drive you insane! 🙂 On a serious note, there are…
Are we victims of our own stupidity? Hell yes! In the minds of the consumer, particularly the new consumer, hearing well has become all about the product and not about the process. We as a profession internationally are responsible for this state of affairs. Our marketing strategy and business model…
HearBuy 2013 So I enjoyed my first ever public speaking experience. Or at least my first ever public speaking experience in the context that it was. It was excellent to meet such a broad and diverse set of Independent Hearing Healthcare Practice owners. The presentation involved some great questions and…
What exactly are you doing in your consultation? By Geoffrey Cooling I have been quiet of late, although August is a traditionally quiet month, it has been very busy for me. Business travelling, training and a week off ensured that my attention has been elsewhere. One of my trips involved…
What if a new disruptive player introduced unbundling as a business model? By Geoffrey Cooling I had a very interesting conversation with an Optician recently. His wife, a qualified Optician is entering her second year in the Audiology F.D.S.C. He is now considering adding the service to his…
Is there lessons we can learn from the Intricon-HI initiative? By Geoffrey Cooling Holly Hosford-Dunn wrote an interesting article recently (IntriCon + HI HealthInnovation: How’s That Workin’ Out?) that appeared to show that the relationship was not exceptionally profitable. There was a lot of fear, hysteria and in some cases down right…