Mobile use for healthcare search increasing all of the time

By Geoffrey Cooling

It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is an imperative for healthcare Practices to have a mobile enabled website. Mobile enabled online channels are a hugely important part of your healthcare marketing strategy. If your online channels are not rendered correctly on a mobile device, your prospective viewer will move on.

IRVINE, Calif., Dec. 4, 2012 /PRNewswire/–In a study looking at mobile behavior over the last two years, The Patient’s Guide®, a leader in medical publishing online, reports that consumers using their iPhone to gather medical information has increased 94% from 2011 to 2012. The iPhone also topped the list of mobile devices used to seek medical information online with an overwhelming 41% of total mobile traffic for 2012. Based on these trends, Jasson Gilmore, CEO and Co-founder of The Patient’s Guide predicts, “By 2014 the iPhone will surpass the desktop as the primary device for health information.

As you can see mobile search and in particular mobile search on Apple products is practically overtaking the desktop. This trend will continue as more and more people adopt smart mobile devices. You need to keep this in mind when designing your website or blog. You need to ensure that it is mobile ready. Please find the information below;

Link to original release: http://www.prnewswire.com/news-releases/siri-md-iphone-changes-the-way-consumers-get-medical-information-study-181985911.html

As you can see, mobile search is increasingly popular, if your site does not render properly on a mobile device. Your site will lose out. Mobile enabled channels are therefore an integral part of your healthcare marketing strategy.

Regards

Geoff

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