Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
A slight favour for a good project
Resound Expanding Bloomington Headquarters
ReSound Invests $2.5 Million in Bloomington Headquarters Expansion Hearing aid manufacturer, ReSound, is renovating its Bloomington, MN headquarters to make room for growth. Bloomington, MN, July 24, 2013 – http://www.gnresound.com – ReSound, a technology leader in hearing aid solutions, is responding to continuing company growth with a $2.5 Million…
How Social Media Is Changing The Healthcare Industry
A new infographic detailing some interesting effects of social media on the wider healthcare industry Source: Healthcare and Social Media
Marketing is the answer! Maybe not
Marketing will save your business! Do it now with us! By Geoffrey Cooling I received a circular the other day, I am a terrible signer up-er, I swear all you need to do is wave a mailing list sign up at me and I am in. Anyway, back to the point,…
The Effect Of Your Website, Audiology Marketing
In less than three seconds your website has made an impression, shouldn’t it be a good one? By Geoffrey Cooling When was the last time you looked at your website? Fine the way it is? You think it makes a great first impression?As part of your online audiology marketing strategy…
Vertical Integration In The Hearing Aid Industry
How Will Vertical Integration Affect You? By Geoffrey Cooling There has been a lot of talk in relation to vertical integration within the hearing aid industry. It would seem that a few professionals feel it would be the end of Independent hearing healthcare professionals. They rail against the manufacturers involved,…
Hearing Aid Clinic Dublin, Why It Matters To You.
What the hell does the opening of a new hearing centre in Dublin have to do with You? By Geoffrey Cooling Well let me tell you, one of my customers decided to open a new hearing aid clinic in the south Dublin area. As part of the support strategy for…
What Can We Learn From The Intricon, HI Initiative?
Is there lessons we can learn from the Intricon-HI initiative? By Geoffrey Cooling Holly Hosford-Dunn wrote an interesting article recently (IntriCon + HI HealthInnovation: How’s That Workin’ Out?) that appeared to show that the relationship was not exceptionally profitable. There was a lot of fear, hysteria and in some cases down right…
SEO Writing Myths That are Eating Your Profits
I would just like to introduce a guest post on SEO from Allen Greene, Allen has a wealth of relevant knowledge that I hope he will share with us. Enjoy By Allen Greene While anything SEO related is always a cause of controversy, one of the biggest talking points in the…
Learning With Widex On Audiology Online
New learning courses from Widex on Audiology Online By Geoffrey Cooling Widex have introduced some new learning courses on Audiology Online, click on the picture below and it will bring you to the course list. Related articles Tinnitus Therapy From Widex, The Zen Therapy Protocols