Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Online Audiology Marketing Strategy, Claiming Google Authorship
Claiming Google Authorship as part of your online audiology marketing strategy By Geoffrey Cooling Google has actually made the system of claiming your authorship easier than it originally was. Initially it was quite a technical exercise with adding mark-up to webpage headers etc. Although you can still go down this…
Online Audiology Marketing Strategy, Update On Google Authorship
Google Authorship, Google+ and good content will need to be the core of your online audiology marketing strategy By Geoffrey Cooling In a recent post I discussed Google+ and Google Authorship, basically navel gazing on the probabilities of importance in the future and exploring the benefits now. Shortly after Matt Cutts,…
On-line Marketing Strategy For Audiologists, Audiology Practices Magazine
Consolidated strategy and the channels used for Audiology Practices By Geoffrey Cooling I recently was asked to undertake an article pertaining to on-line marketing strategy for Audiology Practices, the official publication of The Academy of Doctors of Audiology. I was greatly honoured and happy to do so. I have embedded…
Practice Differentiation Through Service, Tinnitus Therapy
Service offerings driving Practice differentiation By Geoffrey Cooling The world of audiology is changing, technological and treatment advances combined with competitive changes are moving rapidly. In essence these are changes that we can neither change nor control. It all leads to increased pressure, particularly on independent hearing healthcare practices. if…
SMS as Part Of Your Audiology Marketing Strategy
Can SMS Be Effectively Used In Your Audiology Marketing Strategy? By Geoffrey Cooling I have noted recently with interest the use of SMS in clinical situations. More and more medical professions are using SMS in particular for reminders for appointments. I remember talking about an NHS study some time ago…
Differentiation, I Am Truly Amazing, Honestly!
Simply the best, really! By Geoffrey Cooling After my last post pertaining to the survival of Independent hearing healthcare Practices, there was a bit of a debate. The key was differentiation, how do you differentiate? One person said we all say we are the best, I thought really? If you…
Google Authorship In Audiology Marketing
Audiology Marketing, Leveraging Google Authorship To Help Drive Your Inbound Marketing By Geoffrey Cooling If you use inbound marketing, a blog, as part of your audiology marketing strategy. It is an imperative that you should be using Google Authorship. In 2011 Google introduced the Google Authorship programme. In its most…
The Future Of Independents In Audiology
Will Independents survive in the future audiology market? By Geoffrey Cooling I have had some interesting conversations lately with more than a few Independent hearing health care professionals. All of them run their own Practices and they would be judged to be quite successful. The conversations revolved around their future…
Tinnitus Therapy From Widex, The Zen Therapy Protocols
Commitment To Tinnitus Treatment By Geoffrey Cooling Widex have recently introduced the Zen Therapy Protocols. Widex Zen Therapy is a unique tinnitus management system. The method includes up to four different components that can be combined, depending on the needs of the individual tinnitus sufferer. Widex has put a lot…
ReSound “Moments Movement” Awards Grants to Hearing Healthcare Professionals
ReSound is collecting patient stories and awarding monthly grants to the Hearing Healthcare Professionals that help make them possible. Bloomington, MN, May 8, 2013 – http://www.gnresound.com – ReSound, a technology leader in hearing aid solutions, has launched the “Moments Movement” as a way to recognize Hearing Healthcare Professionals and elevate…