Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Good Month, Bad Month! Why Every Month Can Be A Good Month
Harmonizing Your Cash flow And Business Levels In 2012 It has struck me in recent conversations that Practice managers do not realize the power of the data that they are sitting on. The thing that really brought it home to me was the question of seasonality and cash flow.…
The Consultation Process, Why?
Modernizing Workflow In Hearing Health Practices I had a really interesting conversation recently with one of my customers pertaining to the consultation process and its evolution. He pointed out that the consultation had in fact evolved on the premise that it was going to take place in the home of…
Surviving The Storm
Survival Strategy For Independent Hearing Healthcare Providers I read an excellent article on the Hearing Journal website called “Consolidation Boom Changes Face of Hearing Health Care”. It was an fantastic article written by Karen Pallarito outlining the changing face of the Hearing Healthcare Profession in the states. It outlined the…
The Evolution Of A Modern Paradigm Shift
Our Profession is undergoing a paradigm shift, that shift has not been fully completed and there are several elements occurring at different pace that will probably change our profession for ever. I would like to address one element of that paradigm shift which is the change in online marketing.…
Maximizing Your Business In 2012
Harnessing Your Workflows To Increase Business in 2012 Initially you should set down strict ground rules for the recording of information in your CRM. It is imperative that you consider this in order that you can fully utilize the power of the software. The status of all recorded contacts…
New E-Book For Download
E-Book Pertaining To Online Marketing For Hearing Healthcare Practices I was recently asked to undertake a foreword for a new e-book from Earworks. I was honored to be asked and excited to be even peripherally involved in the project. The e-book outlines the elements of a modern online marketing strategy…
High Street Retail Hearing Health Practices?
What Does The Term Mean To You? I was speaking recently to one of my colleagues within the profession here recently in reference to an ongoing argument about retail versus destination businesses. I have said for at least three years that our profession is becoming more retail and we should…
Bringing Patient Engagement To A Whole New Level
An Interview With Stephen Claridge, Founder of Earmeter I wrote a post last year about Earmeter, I was absolutely enthralled by the premise of the software and particularly excited about the opportunity for engagement that it provided. I thought the software had immediate promise as a tool for deeper Patient…
Your Patients Are Changing, Are You?
Your Patients Are Ever More Sophisticated, Is Your Ability To engage Them? I think it has become obvious to us all that our Patients and prospective Patients are changed, they are not the people that we have dealt with in the past. In as little as four to five years,…
Managing Your Patients, Commercial Management tools For The Modern Health Practice
Its All About The Data I have said it before and I will say it again, it is all about the information. Your business can thrive from its existing Patient base. But in order for this to happen you need the information, the skinny, the Intel. Not only do you…