Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
A Really Cool Online Tool For Animated Video
Finding New Cool Stuff Is Very Satisfying I love finding cool stuff on the web, especially when it can help you out with marketing activities. I came across Wideo recently. It was a recommendation to me from another blogger who had discovered it. It is a fantastic site for designing animated…
Negative Consequences of Uncorrected Hearing Loss
A forgotten clinical foundation Using study data in marketing can be inherently problematic. Often the message is fear, plain and simple. Do this or the dreadful thing might happen. I think the message has real validity, I think the medium and the terms of reference are the issue. Recent evolution…
Rayovac To Unveil New Products At EUHA
Just landed on my desk A press release from Rayovac in preparation for EUHA just landed on my desk. It seems that they are introducing some exciting new products to the hearing healthcare industry this year. In the last few years Rayovac have been pretty innovative in not just their…
New e-book on Hearing Healthcare SEO
Hearing Healthcare SEO and Website Tips e-book Free To Download On Audiology Engine We have released a new e-book for download on the Audiology Engine site. It covers top line tips for hearing healthcare SEO and web presence. It details elements that you should assess on your existing website set…
Audiology Engine Live & Kicking
Audiology Engine, Industry Specific Web & Business Solutions As I have said, the idea for Audiology Engine came about through some conversations that were had between myself and Steven. I had heard many independent practice owners talk about the difficulty of getting good web designers and developers. Most of the issues were focused…
Audiology Engine, A New Product Offering
Audiology Engine, Driving Your Hearing Healthcare Practice Success Myself and a chap named Stephen Claridge are bringing a new product offering to market. Under the name of Audiology Engine we hope to initially offer a web development product and associated services that will help Practice owners to drive their on…
Targeted Landing Pages Are Key in On-line Audiology Marketing
Allowing a consumer to understand the details on a hearing healthcare website can be extremely challenging. The jargon we use can become complicated and if your Practice offers a variety of different services, prospective customers can get confused. If this happens you risk them not knowing where to go and leaving the website altogether.…
Key Staff Are A Key To Success
Dr Gyl On Staff As A Success Driver Today I would like to introduce a guest post by Gyl Kasewurm. Gyl Kasewurm is A lifetime resident of southwestern Michigan, Dr. Gyl Kasewurm obtained a Masters Degree from Western Michigan University and went on to earn her Doctoral Degree from Central Michigan…
A Consumer Review Strategy For Independent Hearing Care
Integrated Medical Devices, Hearables and Opportunity
The Impact of Modern Integrated Device Thinking on The Hearing Industry I recently wrote about Hearables and their possible influence on the future of the retail hearing healthcare profession. I think that it could go several ways but the impact will be immense no matter what. Lets look at the…