Back to the RATER and your healthcare marketing elements and channels
In my last article The Rater Model I discussed assessing your healthcare marketing elements and channels using the RATER model. I also briefly discussed using those principles in your healthcare marketing. It appears that these principles are important to our prospective Patients. Therefore it follows that we should attempt to engender the perception of these principles in our healthcare marketing if we are to attract them.
In a recent guest post on the GN Resound Blog I explored reliability and how you can engender it in your online marketing channels, you can view the post here
Consumer Marketing-The Rater Model