R Is For Reliability, Engendered In Your Healthcare Marketing

Back to the RATER and your healthcare marketing elements and channels

By Geoffrey Cooling

In my last article The Rater Model I discussed assessing your healthcare marketing elements and channels using the RATER model. I also briefly discussed using those principles in your healthcare marketing. It appears that these principles are important to our prospective Patients. Therefore it follows that we should attempt to engender the perception of these principles in our healthcare marketing if we are to attract them.

In a recent guest post on the GN Resound Blog I explored reliability and how you can engender it in your online marketing channels, you can view the post here

Consumer Marketing-The Rater Model



About Geoffrey Cooling

my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.

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