R Is For Reliability, Engendered In Your Healthcare Marketing

Back to the RATER and your healthcare marketing elements and channels

By Geoffrey Cooling

In my last article The Rater Model I discussed assessing your healthcare marketing elements and channels using the RATER model. I also briefly discussed using those principles in your healthcare marketing. It appears that these principles are important to our prospective Patients. Therefore it follows that we should attempt to engender the perception of these principles in our healthcare marketing if we are to attract them.

In a recent guest post on the GN Resound Blog I explored reliability and how you can engender it in your online marketing channels, you can view the post here

Consumer Marketing-The Rater Model



About Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

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