Signing Off 2012

Happy New Year

By Geoffrey Cooling

2012 has been a most interesting year for me both personally and professionally. I took the decision to move the blog to this domain in August of this year. The original personal blog is still quite active receiving quite a few views every week. However most of my original readership seem to have moved with me.

For that I am grateful, it is nice to know that the articles you write are read. Since August this blog has received six thousand views. Most of those viewers are in the United States, the United Kingdom and Ireland respectively. The following were the most popular articles on the blog:

The Hearing Profession US, Paradigm Shift

Audiology Marketing, Hearing Aid Price List Again

Earwax Removal As An Audiology Marketing Strategy?

The Future Of The Hearing Profession In The Age Of The Consumer

Audiology Marketing, Beating The Big Boys

Marketing Your Practice For Free, Online Audiology Marketing

Starkey Hearing Responds To The Recent ASHA, ADA, AAA Joint Statement

Ancillary Services, You May Think I’m Nuts, But!

Changing Your Healthcare Marketing, Service Over Product,

Healthcare Marketing Strategy, More Recent Social Media Stats

I would like to thank you all for accompanying me on my journey. I hope at least some of the articles were of value to you. I hope for myself and my family that 2013 will be a year filled with joy, peace and the things that we individually need. I extend those wishes to you all, I hope that you all enjoy your festivities and that the New Year brings you all joy, peace and the the things you need.



About Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.


  1. Happy New Year, Geoff! 🙂

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