Health care Archives - Just Audiology Stuff

Pricing In Your Healthcare Marketing Strategy

Geoffrey Cooling December 18, 2012 December 18, 2012Commercial Strategy 5

Price list again, the scary topic! If you want to include it in your healthcare marketing, just how do you do it? By Geoffrey Cooling Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached…

Healthcare marketing, Branding, one defines the other?

Geoffrey Cooling December 17, 2012 December 17, 2012Audiology Marketing 0

Your brand and why every facet of your Practice is part of your healthcare marketing strategy By Geoffrey Cooling I read a really excellent article about defining brand recently by a guy named Shep Hyken. Like myself he is convinced that your customers set the definition of your brand. He asked…

Healthcare Marketing, The Patient Journey As An Element

Geoffrey Cooling December 2, 2012 December 2, 2012Commercial Strategy 0

Make The Patient Journey An Element Of Your Healthcare Marketing By Geoffrey Cooling I think that by now most readers are au fait with my ideas around Patients as Advocates. With that central tenet in mind I believe that the Patient journey can be fashioned to be a leading element.…