Is there a formula you can follow for healthcare marketing? By Geoffrey Cooling What if there was a simple formula for advert deployment in your healthcare marketing that would reach successive generations of our prospective Patients? What if it was actually as simple as looking at the psychology of formulation of awareness…
Patient retention, elements you really should consider to engender advocacy in your Patients By Geoffrey Cooling What do you need to think about when it comes to a Patient retention strategy? What bases must you cover and more importantly where? Like your healthcare marketing and indeed your brand, your Patient…
Patient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success.…
Why Content Marketing Is A Necessity In Your Healthcare Marketing Strategy By Geoffrey Cooling The internet has changed people’s relationship with information. No longer do they need a library, nor in the first instance do they need a person of knowledge. They can access any information they need simply via…
Practice Management, Commercial Strategy And Brand Marketing In Healthcare By Geoffrey Cooling Customer Service And Healthcare Marketing I am back to say it again, every part of your Practice, every facet of your Practice, every customer facing touch point is your brand. Therefore you should approach it in the same…
Making The Patient Experience Central To Your Hearing Healthcare Marketing Strategy By Geoffrey Cooling Needed Change In Healthcare Marketing Healthcare in general is changing, hearing healthcare in particular, healthcare marketing will need to change along with it. This change also feeds into our changing perspective on ourselves as healthcare professionals and…
What effect will the connected Patient have on our healthcare marketing strategy? By Geoffrey Cooling Much more hearing healthcare information is available today than at any time in our history. The introduction of the baby boomer generation to our target market is only going to accelerate the information exchange. We…
Can a terminology change help you combat misleading Healthcare Marketing from competitors? There is a particularly interesting debate ongoing on marketing in healthcare. Particularly marketing in services that are seen as non-core such as hearing healthcare, cosmetic surgery etc. Right now on LinkedIn there is a lively debate about misleading…