Patient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success.…
Patient retention as part of your commercial healthcare strategy By Geoffrey Cooling Patient retention and referral is an imperative for all Practices in the current economic environment. In fact it is a concept that is becoming of greater importance across all healthcare sectors and professions. A good Patient retention strategy will…
Practice Management, Commercial Strategy And Brand Marketing In Healthcare By Geoffrey Cooling Customer Service And Healthcare Marketing I am back to say it again, every part of your Practice, every facet of your Practice, every customer facing touch point is your brand. Therefore you should approach it in the same…