The Patient Experience, Leveraging Your Single Biggest Healthcare Marketing Channel By Geoffrey Cooling Your Patient is your single biggest healthcare marketing channel, that is a truism. With this in mind we need to consider the Patient experience. We also need to consider the Patient journey and what it represents in…
Patient retention, elements you really should consider to engender advocacy in your Patients By Geoffrey Cooling What do you need to think about when it comes to a Patient retention strategy? What bases must you cover and more importantly where? Like your healthcare marketing and indeed your brand, your Patient…
Patient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success.…