The Case For Social Media In Healthcare Marketing

Recent article in ENT & Audiology News

By Geoffrey Cooling

I was recently very honoured to be asked to write an article for an unusual edition of ENT & Audiology News. I had to check twice they had the right guy. When they indeed confirmed it was me they were looking for. I assumed that the Editorial team had been incapacitated and a fifteen year old had taken over. Of course Coolings have never been known to show mercy to a moment of weakness, so I submitted the following article.

Much to my surprise it appeared in the November/December issue of the ENT & Audiology News. So I hadn’t been the target of an elaborate hoax. Miller, you can’t turn your back on him! You can read the article on the attached PDF that the Editorial team have kindly supplied.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.


  1. Great article, Geoff! Now I can say I knew you when….. 🙂

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