Audiology SEO Book, SEO and Online Audiology Marketing Explained

Audiology SEO and Content Marketing BookAudiology Marketing in a Digital World

A Modern Digital Audiology Marketing How To

When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be daunting. SEO and Content Marketing sound exotic and complex, but they really aren’t. So I set out to explain it to you in clear language using clear examples that referenced Audiology SEO and Content.

While SEO and online marketing may seem complex, it isn’t really. There are clear rules you need to follow and once you understand them it is all about writing the content. But what is the content that prospects want, why does your authority matter and how can you make sure that you stand out? Well I decided to write an Audiology SEO book that covered those topics and more.

In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all the facets of inbound marketing for audiology.

Important For Your Survival

This stuff is important for your survival, our profession has been subject to the forces of the internet just like every other sector. Your prospects and their significant others are searching for hearing health providers online. If you aren’t there and best dressed to meet them, you are in trouble. Even if you don’t have the time or energy to undertake your own SEO and online marketing, it is important that you have a decent understanding of it and how it applies to our profession. This understanding will allow you to have intelligent conversations with suppliers and alow you to form a clear strategy for them to follow.

The book is available on Amazon in Kindle format it is also available in paperback , it is available across the different world marketplaces. If you buy the book, please leave a review, good or bad does not matter. I value feedback including good negative feedback. It will mean that volume two doesn’t miss anything. Take a look at the preview below.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

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