BSHAA, Professional Development In Hearing Care

BSHAA Professional Development Day At The Gomersal Park Hotel, Cromwell Suite

BSHAA, The British Society of Hearing Aid Audiologists for my American readers,  have a professional development day coming up that I think will be well worth attending for both members and non members. The day long conference will be held on Saturday the 15th of September 2012.

The day is packed with some really interesting lectures, not the least of which is an early morning lecture on AQP, Any Qualified Provider.

‘Any Qualified Provider’ allows patients to choose from a range of providers all of whom meet NHS standards and price. It is believed that greater patient choice and control will result in better care and improved access, outcomes and experience for all. AQP is a huge opportunity for Independent Hearing Aid Dispensers, but on first inspection the process of application can seem daunting. This presentation will give an overview of AQP, the application process and the BSHAA support pack that has been developed to help.

This talk will be given by Paul White, MD of Health Horizons. AQP is a relatively hot topic in the profession in both the United Kingdom and indeed Ireland. In Ireland we are watching closely to see how it is introduced and managed with great interest. There is a feeling that if it is successful within the UK we may see some form of the model introduced her.

There is also a strong focus on clinical matters such as Tinnitus, both the understanding of and the management of. The second of these lectures is specifically designed for Hearing Aid Audiologists giving clear protocols for when to refer on and who to refer to.

It’s a really full and varied programme and open to non-members of BSHAA. Costs for the day are members £75 and non-members £125. This includes the seminar, lunch and am/pm refreshments. There are also 6 BSHAA CPD points for the day.


Booking info can be got by mailing The hotel is on Moor Lane, Gomersal, Cleckheaton, West Yorkshire, BD19 4LJ, map can be found by clicking here



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The Agenda can be downloaded here Program of BSHAA Professional Development Meeting.Gomersal, West Yorks.15.09.12



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

Let me know what you think