RayovacThe world’s number one selling hearing aid battery manufacturer, Rayovac, will reveal to delegates its latest state-of-the-art product developments coupled with a new range of accessories and exciting updates to its ProLine range at this year’s EUHA Conference.

Europe’s premier hearing conference will take place in Nuremberg between 16 and 18 October with the event set to be the best yet for Rayovac. Building on the success of last year’s event, visitors to Rayovac’s stand, Hall 4a, Stand B08, will be given an exclusive opportunity to see first-hand the many new developments from the company.

In line with Rayovac’s commitment to investing in future growth and spearheading industry developments, the company will be demonstrating its updated ProLine programme which has been designed to combine leading hearing aid battery performance with a unique customized loyalty programme for audiology businesses. Rayovac will also reveal the launch of an expanded range of carded hearing aid battery accessories and associated products, designed as a complement to its existing product range.

Meanwhile, experts from Rayovac will be talking to hearing professionals on the ground about the benefits of its expanded ProLine programme, which is currently helping audiology service providers grow their business.

Paula Brinson-Pyke, Marketing Director at Rayovac, said:

“We are looking forward to attending Europe’s premier hearing event once again this year and showcasing our exciting new range of products. It’s really important to the Rayovac team that we meet people on the ground, talk to them about our latest developments and ways in which we can work together. We’ll be revealing some exciting announcements, including the unveiling of this year’s Audiologist of the Year at our annual Evening of Excellence, which year-on-year recognises the exceptional work of hearing professionals across Europe. We hope to welcome many people to our stand to ensure that this year’s EUHA is the best year yet for Rayovac.”

To find out more about Rayovac, visit or follow Rayovac on Twitter @HearwithRayovac or Facebook, Hearing with Rayovac.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think