Hearing Aid Clinic Dublin, Why It Matters To You.

What the hell does the opening of a new hearing centre in Dublin have to do with You?

By Geoffrey Cooling

Well let me tell you, one of my customers decided to open a new hearing aid clinic in the south Dublin area. As part of the support strategy for this clinic he decided to attempt to rank that clinic on the SERPs (Search Engine Return Pages). We sat down and outlined a strategy to do just that, a strategy that involved SEO work on both his website and supporting blog.

The idea was to use keywords and anchor text to raise the site page up the rankings. In order to do so, we have used the phrase hearing aid clinic Dublin in the site page title seen here hearing aid clinic Dublin. We also used a page on his blog to support the site page and further go after the search phrase which can be seen here blog page about new hearing aid clinic in Dublin.

In this way we are supporting the original web page with anchor text that frames the terms of reference for Google. Google crawls the page and the links to it and assesses what the page is about through keywords and any anchor links that point to the page. This helps the page climb higher in the returns for the chosen long tail search term.

The long tail search term was chosen carefully for both search traffic and relevance. Hearing aid clinic Dublin is quite a targeted search term, it is not a massively used one, but In this way we can hopefully target all of the people that use that search term effectively. In this way we can draw web page viewers that we will have an opportunity to convert to enquiries. That is how we measure success, at this stage turning viewers into enquiries is a success as it gives us an opportunity to fill the sales funnel.

With the sales funnel full we have the opportunity to convert those enquiries to sales. Undertaking this strategy is worthwhile for every Practice, but to do so, you need to assess what search term you are going after. You then need to assess what the traffic rate or search incidence of that search term is. Then you can outline a strategy to deliver those searchers to your blog and website.

That alone is not enough though, having them on your site is great, but you then need to convert them to enquiries. That is the key, ensure that if you get them to your site, they not just view it but contact you. That is a whole other kettle of content.



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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.


  1. And of course it won’t hurt to mention and LINK to the site from your blog 🙂

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