The RATER Model, Assessing Your Healthcare Marketing Channels

A new use of an old tool, assessing your healthcare marketing channels By Geoffrey Cooling I use the RATER model quite a lot when I am assisting with the business development of my customer healthcare Practices. I think that it is a fantastic, if slightly complex tool. During a recent…

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An Interview With The Lead Of The My.Widex.Com team

The MY.WIDEX.COM concept discussed A new offering from Widex has me particularly excited, disclaimer here, just in case you don’t know I work for Widex. However, don’t let that fact put you off, the MY.WIDEX.COM concept could have amazing and far reaching effects on our industry. I believe that as…

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