What will retail audiology offer in five years time? I have written a series of articles on Hearing Aid Know outlining the recent explosion in innovation around augmented audio and the changes I believe it will bring to retail audiology moving forward. That innovation involves audio augmentation in consumer electronics.…
Patient retention as part of your commercial healthcare strategy By Geoffrey Cooling Patient retention and referral is an imperative for all Practices in the current economic environment. In fact it is a concept that is becoming of greater importance across all healthcare sectors and professions. A good Patient retention strategy will…
Can A Sense Of Community Be Brought to Your Patients And Drive Your Commercial Strategy? By Geoffrey Cooling I have written before briefly on community and my thoughts on how you can build your Practice’s. I believe that this approach can be a powerful part of your commercial strategy. In…
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…
The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about…
Commercial Management Of Patients In a Modern Hearing Healthcare Practice The future profitability and growth of your hearing healthcare practice is already in your hands. On-going success in your business is all about the information that you actually hold. Your business can thrive from the careful tending of your existing…
Unbundling Hearing Aid Fees. Meeting Consumer Demands Or Re-claiming Your Worth? In my last post I raised the question “Do we actually know what the Consumer thinks?” One thing is certain, if you undertake research into what hearing instrument users are saying among themselves, things become clear. They don’t understand…