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Branding In Audiology Practice

Branding in hearing healthcare, what it means and how can it be used

By Geoffrey Cooling

I was again recently honoured to write an article for Audio Infos, the article appears in the August issue and it explores how branding can affect your success or otherwise. The article can be read in the magazine and there is a copy of it on my slideshare profile.


About Geoffrey Cooling

Geoffrey Cooling: I have a great interest in business development strategies as they apply to the Healthcare environment. Particularly the Hearing Healthcare profession. I am fascinated by social media and its impact on society in general. My work background is quite varied but for the last several years I have worked within the hearing profession. Initially I worked as a dispenser but in the last few years I have worked as a sales manager for a leading manufacturer.
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5 Responses to Branding In Audiology Practice

  1. Steve Roehr says:

    Brilliant! Branding is at the beginning of every conversation we have with practices. Thank you for sharing.

    • Thanks for the kind comment. I think an understanding of branding and how it can affect your Practice is imperative. I also think that the knowledge that your Patient experience is your brand is crucial.

  2. Fabian says:

    Superb Geoffrey!! I share you opinion that a basic point is the relationship with clients. Adapting yourself to any client and still keeping your identity is one of the biggest simpathy factors in our market, in my opinion. Adding acknowledge and solution orientation, of course. At the end, we sell life quality.

  3. Pingback: Differentiate yourself through your brand

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